Growing an engaged following is the goal of any successful brand looking to market itself on social media. A big part of drawing potential followers and connecting with them is your visuals. That’s why Instagram is such a powerful tool for marketing your brand.
Not only is the app intensely visual in nature, but with over 800 million active users per month and one of the highest interaction rates of any social media platform, it is also one of the most effective ones out there. That’s the good news.
The challenge, however, is getting your brand to stand out amid a veritable jungle of competing accounts. We’ve already talked about the different ways you can develop your brand’s voice on Instagram, so now let’s discuss another important aspect of marketing your brand on the platform.
One of the best ways to grab and keep the attention of your prospective followers is to make browsing your feed a visually pleasurable experience that they’ll want to keep coming back to. A well curated feed with posts transitioning beautifully into each other is what you should aim for, and one of the key elements to achieving this is design consistency.
A consistent, cohesive look across your entire feed is not only appealing to the eye, it highlights the care and though you put into your brand. It may seem like a complex challenge, but achieving a cohesive brand isn’t actually that difficult with a plan in place and the right tools.
The first thing to keep in mind is that people look at your Instagram in two different ways. They see your posts individually on their feeds, and they also see them all together in a layout when they visit your profile. Visually interesting posts tend to get people to check out your brand’s profile.
It may take people seeing your posts a few times to get them to check out your profile. Having a consistent and appealing look across your posts will help potential followers recognize your content when it pops up.
Once you interest them enough for them to take a look at your brand’s profile, that’s where they usually decide to follow you. Having a cohesive and appealing look across your posts guide potential followers to this point, which is why a good image editing app like Instasize is such an indispensable tool for anyone looking to market their brand on Instagram. Let’s check out how Instasize can help you attain that cohesive aesthetic for your brand.
The quickest way to find a unified theme for your brand’s feed is to experiment with filters. Instagram has a modest selection that may suit your needs, but if you want your brand to stand out you’ll need a wider selection of filters.
Instasize’s extensive library of filters are a great way to easily apply a consistent but unique look across all your images if, like most of us, you don’t have an extensive background in photography.
Serious brand marketers can gain access to even more exclusive filters by availing of a premium membership. No matter how you want to project brand, there’s probably a theme that conveys it perfectly. If you’re going for something dark and broody, you can try out the A2 filter from Instasize’s Amber collection. Or you can go for a more cool and wintry look with the Spruce collection.
For something on the more light and bright side, why not try H2 from the Havana collection or the M2 and Arya filters?
Dramatic black and whites are more your thing? The app’s Radio and Nova features can give you that serious, dramatic tone.
Don’t forget that you can tweak a filter’s settings to really get a look that’s right for your brand. Once you feel more comfortable editing the settings of your photograph, Instasize lets you create your very own look by changing image settings such as Exposure, Contrast, Brightness, and the like.
Maintaining a consistent aesthetic also extends to the text you use to complement your visuals. Everybody knows that text is a convenient way to include link information or the time and date of your next Instagram Live post.
What a lot of people don’t realize is that selecting the right font, color, and style creates an instantly recognizable look. Instasize makes this easy by giving you an extensive set of options for creating the right text layout and style for your brand, all in a single app.
Besides being able to choose from a number of text styles, Instasize also lets you select the color and font applied to the same style without breaking the design. No need to resize and reposition the words, it’s all automated!
These tips should help you start designing your own brand’s unique, cohesive look. Remember, everything about your brand’s look should tell your brand’s story. So choose everything, from the colors, framing, and text styles with care. Keeping this and mind will go a long way towards getting your brand’s message across, and building an active and loyal following.