12 Ways to Get More Instagram Followers With Automation

UPDATED: June 2020

There are a number of social media automation tools designed to save you time and effort with your social media marketing. A number of those tools are dedicated to Instagram specifically. Here is how you can grow your Instagram following by using automation.

1. Automate finding and following new accounts.

Though many Instagram automation bots vary in terms of the services they offer, all of them will offer the ability to automate finding and following new accounts. Generally speaking, all you have to do is tell the bot hashtags and accounts you want to follow.

Then, using that information, it will automatically start following those accounts and pick random ones from within the hashtags to begin following. It will gradually follow a certain number of new accounts every day so that your account activity looks as natural as possible.

2. Automate your posting schedule.

Some Instagram bots will allow you to automate posting to the social network. If you use a bought that does not allow for scheduling posts, many other social media management platforms allow you to schedule posts for Instagram alongside the posts for other popular networks such as Facebook and Twitter.

This makes it easy for you to batch your content creation process so you can focus a certain amount of time every week on creating the posts you plan to share with your audience. This also allows you to keep a consistent posting schedule, posting at times when you know your audience is most likely to be active to engage on the post.

This way, you do not have to manually post content to your account every day and you can focus on other tasks to promote your business that cannot be automated.

3. Automate commenting.

There are some people out there who will advise against automating comments because it can come across as spammy.  However, when done correctly using neutral yet positive comments and including a variety of options for the bot to rotate through, you can still leave relevant comments on photos without coming across as fake.

To make sure you’re not completely wasting time, it’s best to only automate commenting for a few photos every day. Because the best Instagram bots will interact with hundreds of photos every day, it’s impossible to program it in a way that will create context relevant comments for all of the photos it comes across, So that’s why you should set aside some time to craft genuine comments manually every day.

4. Automate likes.

Automating likes is safe to do with an Instagram bot. It won’t come across as spam or get flagged by Instagram. Likes are a non-intrusive way to make people happy increase your odds of engagement. Likes or a subtle nudge that will only show up on a person’s activity feed. Many people don’t have issues with getting likes from people we don’t know and everyone benefits when their content gets a like because Instagram’s algorithm picks up on it as a signal of it being popular.

Unless you are someone who has thousands of followers, chances are you’re checking your activity feed to see who liked your post and discover new Instagram accounts this way. Automating liking banks on the fact that you’re liking posts from people who will discover that you liked their post and will turn around and follow you.

Automating likes through a bot is similar to paying Instagram to have your account shown on people’s home feeds through ads.The activity creates weren’t even aware of the fact that you existed. And,because it’s not a formal add that you are running through the Instagram platform, it’s free.

5. Automate direct messaging.

Like with comment automation, you can also automate direct messaging to Instagram accounts. However, because it is also difficult to make contextually relevant to every single follower the bot will encounter, you want to keep it limited to a small number of accounts every day.

You will, of course, have to use generic phrasing, so keep a variety of positive, neutral statements such as, “Thanks for the follow!” in the repository for the bot to work with.

6. Automate unfollowing some accounts.

With this strategy and Instagram automation, you follow users who may be interested in your account using automation tools. then, you wait a few days to see if they follow you back, and if they do not, you use the same automation tool to unfollow them. most of the time you’ll find that 20 to 35% of the people will follow you back.

The actual percentage will vary significantly depending on how effective your strategy is for the people you start to follow. The idea is you want to use filters to make sure you were engaging with users that are most likely to engage back with you.

Using the follow/unfollow method without automation is unlikely to help you achieve those results. Manually following 1,000 users in the span of a week in an active niche compared to automation you may find the manual method only achieves at 10% follow back rate which is significantly lower. When you consider the increased time you spend with the manual method, you have a diminished return on investment and no real reason not to use automation.

Taking the time to unfollow users who don’t follow you back keeps you with a good follower ratio and ensures you’re not wasting time and effort on people who are not going to engage with you keeping your engagement rates high and making your account look more appealing to the Instagram algorithm for better chances of viral posts and increased follower growth through viral activity.

7. Focus your efforts on quality content creation.

Use the time you save with automation to make sure the content you’re creating to post on Instagram is of the highest quality and is targeted to your audience. If you’re posting for quality content, it doesn’t matter what kind of automation results you’re getting because you won’t be able to keep your followers happy.

8. Check on your automation efforts regularly.

From time to time, you want to check and see how your automation efforts are going. If you find that you are not getting a lot of engagement, you may want to adjust your automation to target different hashtags.

9. Take time to answer all comments.

To boost your engagement and to show your audience you care, take time to reply to any and all comments on your posts. Even if you notice generic ones that you believe were automated, taking the time to respond to them shows the rest of your audience that you were paying attention and you appreciate the time they took to comment.

10. Automate to save time – not to completely avoid work.

If you set up an automation bot one time, walk away and never look at the bot or your Instagram account again, you’re doing it wrong. Not only are you doing it wrong, but you’re obviously doing it for the wrong reasons. Chances are, you’re looking for a quick and easy way to monetize your Instagram following and a while this is a respectable desire, it won’t get you very far.

You will still need to spend a certain amount of time engaging on Instagram and creating content for your followers manually. Nothing on the internet that is of the good quality you need to develop stable customer relationships is done with 100% automation.

Yes, there’s plenty of stuff out there that is completely automated, but it’s not the kind of stuff your audience will enjoy or respond to the way you hope.

11. Don’t push your automation tool to the max.

Unless you use an automation tool from the very beginning of your Instagram account, chances are you were only able to like and follow a certain number of users every day.

You want to avoid maxing the automation tool out because Instagram will notice if you go from following 50 users a day to 1,000 users a day. The key is to make the activity look as natural as possible which often means using the automation tool much less than what it is capable of actually doing.

12. Do not use more than one Instagram automation bot.

It may be tempting to double down on your efforts by using more than one automation bots. However, is best if you only use one at a time. You can use one for a certain amount of time before testing on another one to see which one you like better, but using more than one at the same time creates unnatural activity and could possibly cross some wires and create potential flags on your Instagram account.

Everything you do on Instagram from content creation to following accounts and engaging with them should be done with your followers in mind. Without a dedicated group of loyal followers, you won’t be able to reap sales benefits from your social media presence.

How to Get Real Followers for Instagram in 2020

Instagram is proving to be a real winner in the realm of social media. It’s gone through a lot of changes since its early beginnings as a simple photo sharing app. These days, the bells and whistles of the platform make it a marketer’s dream.

There are so many ways to engage an audience and showcase products. It can definitely become overwhelming and a bit confusing. If you want to experience growth and get real followers for Instagram in 2020, take a look at the tips below.

1. Know your audience and post accordingly.

First and foremost, you must post what the people want to see. This means you have to know your intended audience pretty well. You can accomplish the feat by developing an ideal customer avatar. An avatar is merely the detailed demographics of a fictional individual who would be likely to buy from your company or follow your brand.

Have fun and get creative when creating this person. Decide on a gender, age, geographic location, interests, needs and more. When you’ve developed your ideal avatar, your posts should be directed at this “person.” Think of your avatar and what would appeal to them prior to creating an image or story. Your content will reach the right audience when you employ this strategy.

2. Know your hashtags and use them.

Are you using hashtags on other social media platforms? They’re popular everywhere online, but they’re
absolutely essential on Instagram. Relevant hashtags help people who are interested in what you have to offer find you. It’s kind of like a road map.

You don’t want to use just any tags, though. The ones you choose should be relevant to your brand and your post. That way you’ll attract the most targeted audience possible. You also want them to be
specific, rather than broad. Don’t just use #marketing as your hashtag. Instead, find something that conveys the type of marketing your post references. Finding hashtags can seem overwhelming, but there are lots of ways to discover the good ones.

Do a query through Instagram’s search bar. Check out what your competition is doing. Then research particular hashtags to see how many people are following them and whether that tag might be saturated. Again, more specific is often better because it eliminates some of the competing voices within the general field. Don’t forget geotags. These are location-specific tags that help you to connect with others in that area or who have an interested in the region.

3. Plan your posts.

It may seem all you have to do is post some pictures on a regular basis, and the people will come to look at them. Unfortunately, that’s far from the case. The most successful accounts on Instagram devote a great deal of time and dedication to their posts.

You’ll want to plan things out ahead of time to ensure you have an appropriate flow of material. You can create a calendar with your tentative daily post material. Then pull together your resources such as photography props, models and other assorted essentials. Some people shoot several Instagram posts on one day.

Others spread things out. You’ll find a groove that works for you, but you absolutely must plan. Winging it rarely works when it comes to running a successful social media account. Take particular holidays, campaigns and even days of the week into consideration when deciding what to include in each post.

4. Engage your audience.

Social media revolves around relationships. That’s what makes it social. Engagement is essential to any successful Instagram account. Not only do you want to get a lot of followers, but you need to keep them interested or they’ll leave you for something shinier. Basic ways to engage followers is to acknowledge them by responding to their comments, answering their questions in DM and visiting their feeds.

That’s right. Put yourself out there. Follow people in your niche. Like and comment on their content. It may seem obvious, but it’s what is absolutely necessary and the foundation of social media.

5. Keep the conversation going.

If you want to up your engagement game and increase your chances of gaining loyal and long-lasting followers, dedicate time to finding ways to bring your followers back for more on a regular basis.

You can do this in a number of ways. Holding contests and giveaways is always good because it requires people to interact with your account in order to be entered. You can also recognize individual followers on a regular basis by giving them a shout out in your feed and sharing their content. It’s flattering and will build bonds.

You might also want to encourage your followers to share photos of themselves using your products. Come up with a special hashtag to identify such posts, and then recognize them by sharing with your audience at large. User-generated content like this is gold. It makes followers feel special, provides you with social capital and keeps your feed full of interesting, engaging content.

These are a handful of the top ways to gain followers. Take some time to explore Instagram and try out all the cool features they offer. See what works for you and your audience, but don’t forget to employ these basic, proven strategies to maintain consistent follower growth in the new year. Your effort will pay off, and you’ll be building a brand that people love to follow.

10 Lessons You Can Learn from the Best Brands on Instagram

Getting the hang of using Instagram can take some time, dedication and patience. Even those who aren’t new to the platform need to pay attention to trends and stay up-to-date and the latest features being unrolled.

If you want to gain followers and make money on Instagram, one thing that can truly help is to take notes on what others are doing. Take a look at these 10 lessons you can learn from some of the best brands on Instagram.

1. Let your customer be your best sales tool.

A lesson that often goes overlooked is the value in showing what your product can do. One of the best ways to do that is to showcase how your customers are using it. An added bonus of this approach is that it allows you to give credit to your followers and to generate increased engagement.

Adobe is a company that’s doing this right. They feature a ton of user generated images and art using their line of digital products in a way that is inspirational to their audience. It also shows the capabilities of their software. Most of us would consider that a win-win.

2. Show your creative side.

Due to the sheer volume of users on Instagram, it definitely helps if you have a creative approach to your marketing. Creativity is something that seems so simple, but truly takes a great deal of talent to pull off in ways that stand out from the crowd. L’Oreal is a brand that takes this concepts to new levels and excels in showcasing their products in visually appealing, yet innovative ways.

The one thing they’ve managed to pull off exquisitely is the placement of their products within their feed. A basic rule of thumb on this platform is to follow a common color theme within your feed in order to make it more pleasing to the eye. L’Oreal manages to showcase a vast array of colors within their product line in ways that make aesthetic sense. It’s playful, fun and a real work of art.

3. Be of value.

No matter how lovely your Instagram feed looks or how wonderful your product may be, you won’t get far on any social media platform if you don’t offer immediate value to your customers. They follow you for a reason. Some market research can clue you into what it is they want most. Once you find out what that is, be sure to deliver.

Give them a reason to want to follow you, as IKEA is known to do. They offer glimpses into how their furniture can be displayed within your home through both their image and video content.

Seeing items placed in real life settings shows how usable the pieces are and inspires followers to want to check out more. Also, while I don’t recommend this as a long term strategy, you can buy Instagram followers for social proof, so more people are likely to follow you.

4. Share instead of trying to sell.

No one wants to feel like they’re being sold to. Consumers want to exercise free will and choose the products and services they find worthy of their hard-earned dollars. Hard sells rarely go over well in any medium, but especially on social media platforms where transparency is crucial.

Try not to make every post a sales ad. It’s important to mix it up with content that’s relevant to your niche and that adds value, as already noted. Walmart does this quite well.

They showcase their products in a number of settings, both in-store and out in the world. They also feature images of associates and customers in relevant circumstances. They tell a story.

5. Just ask.

Increasing engagement is a goal most brands have on social media. When your followers are actively involved with you, they feel invested and are likely to become repeat customers. One of the best ways to increase engagement is to ask your audience for their feedback directly.

Whole Foods is a company that excels in this area. They ask insightful, meaningful questions within their captions to solicit input from their followers. In return, they receive tons of likes and comments.

6. Social media as customer service.

Social media channels have become the go-to for many consumers when it comes to voicing their opinions and seeking remediation when they’re dissatisfied with a brand. When done right, companies can actually benefit from this practice.

Zappos is one such brand leading the pack in this arena. They even set up a separate account just to manage such issues. Showing genuine interest in providing attention and an immediate response goes a long way when it comes to customer loyalty.

7. Involve users in real life. 

Most marketers don’t think to take social media into the real world, but it can make a significant different in your customer engagement and help you stand out from the pack.

Check out what the mattress company, Casper, is doing to get their products out there. One example is their brilliant marketing campaign, known as the “sleep tour”, that actually introduces customers to their mattress pads, pillows and even mattresses in real life.

8. Update a classic.

Some of the most well-known businesses are the ones who’ve been around and have thrived for decades. In order to make this happen, they must adapt and evolve with the times.

Wendy’s, the iconic fast-food chain, is one such brand that has reinvented itself on social media to an overwhelmingly positive response from customers. Their modern, edgy approach is appealing to millennials and a younger crowd. Who would’ve expected that?

9. Don’t be afraid to use video.

Instagram is a visual platform, and that doesn’t just mean static images. Users have proven they crave video content, and the most successful companies are happy to give it to them. Victoria’s Secret is one such brand.

In just a matter of six months on Instagram, they were able to gain approximately seven million followers. One reason for such success just might be their prolific library of videos showing everything from behind-the-scenes peeks to stunning product reveals.

10. Appeal to their senses.

Luxury automobile brand, Mercedes Benz, does something with their Instagram account that more brands would benefit from. They present their vehicles in a way that make them seem accessible to their followers.

They provide an insider’s view of what they have to offer and what sets them apart from their competition. Showing what it would be like to own and use their product is a quick way to grab attention and interest.

These 10 tips should provide you with a great deal to consider when mounting your own online marketing campaigns. Use the suggestions that mesh with your brand, and don’t be afraid to experiment a bit to discover what works best with your audience.

How to Use Instasize to Create a Cohesive Brand on Instagram

Growing an engaged following is the goal of any successful brand looking to market itself on social media. A big part of drawing potential followers and connecting with them is your visuals. That’s why Instagram is such a powerful tool for marketing your brand.

Not only is the app intensely visual in nature, but with over 800 million active users per month and one of the highest interaction rates of any social media platform, it is also one of the most effective ones out there. That’s the good news.

The challenge, however, is getting your brand to stand out amid a veritable jungle of competing accounts. We’ve already talked about the different ways you can develop your brand’s voice on Instagram, so now let’s discuss another important aspect of marketing your brand on the platform.

One of the best ways to grab and keep the attention of your prospective followers is to make browsing your feed a visually pleasurable experience that they’ll want to keep coming back to. A well curated feed with posts transitioning beautifully into each other is what you should aim for, and one of the key elements to achieving this is design consistency.

A consistent, cohesive look across your entire feed is not only appealing to the eye, it highlights the care and though you put into your brand. It may seem like a complex challenge, but achieving a cohesive brand isn’t actually that difficult with a plan in place and the right tools.

The first thing to keep in mind is that people look at your Instagram in two different ways. They see your posts individually on their feeds, and they also see them all together in a layout when they visit your profile. Visually interesting posts tend to get people to check out your brand’s profile.

It may take people seeing your posts a few times to get them to check out your profile. Having a consistent and appealing look across your posts will help potential followers recognize your content when it pops up.

Once you interest them enough for them to take a look at your brand’s profile, that’s where they usually decide to follow you. Having a cohesive and appealing look across your posts guide potential followers to this point, which is why a good image editing app like Instasize is such an indispensable tool for anyone looking to market their brand on Instagram. Let’s check out how Instasize can help you attain that cohesive aesthetic for your brand.

The quickest way to find a unified theme for your brand’s feed is to experiment with filters. Instagram has a modest selection that may suit your needs, but if you want your brand to stand out you’ll need a wider selection of filters.

Instasize’s extensive library of filters are a great way to easily apply a consistent but unique look across all your images if, like most of us, you don’t have an extensive background in photography.

Serious brand marketers can gain access to even more exclusive filters by availing of a premium membership. No matter how you want to project brand, there’s probably a theme that conveys it perfectly. If you’re going for something dark and broody, you can try out the A2 filter from Instasize’s Amber collection. Or you can go for a more cool and wintry look with the Spruce collection.

For something on the more light and bright side, why not try H2 from the Havana collection or the M2 and Arya filters?

Dramatic black and whites are more your thing? The app’s Radio and Nova features can give you that serious, dramatic tone.

Don’t forget that you can tweak a filter’s settings to really get a look that’s right for your brand. Once you feel more comfortable editing the settings of your photograph, Instasize lets you create your very own look by changing image settings such as Exposure, Contrast, Brightness, and the like.

Maintaining a consistent aesthetic also extends to the text you use to complement your visuals. Everybody knows that text is a convenient way to include link information or the time and date of your next Instagram Live post.

What a lot of people don’t realize is that selecting the right font, color, and style creates an instantly recognizable look. Instasize makes this easy by giving you an extensive set of options for creating the right text layout and style for your brand, all in a single app.

Besides being able to choose from a number of text styles, Instasize also lets you select the color and font applied to the same style without breaking the design. No need to resize and reposition the words, it’s all automated!

These tips should help you start designing your own brand’s unique, cohesive look. Remember, everything about your brand’s look should tell your brand’s story. So choose everything, from the colors, framing, and text styles with care. Keeping this and mind will go a long way towards getting your brand’s message across, and building an active and loyal following.

8 Surprising Ways You Can Make Money on Instagram

Instagram’s popularity has exploded in recent years. What was once a simple photo sharing app has turned into one of the most popular social media platforms around.

People are using it far and wide for a variety of purposes from keeping up with their inner circle to learning about the latest trends. It’s become a place where influencers and brands are welcomed and embraced for all they have to offer.

The key is finding ways to stand out from the crowd and connecting with a devoted audience. If you’d like to earn some social media side cash or even earn a full-time living online, take a look at these eight surprising ways you can make money on Instagram for inspiration.

1. Try affiliate marketing.

It used to be that you had to have your own website set up to promote affiliate products. These days, you just need an active social media account. Because Instagram is so popular, it’s the perfect choice for promoting the products and services of others in order to earn a commission for yourself.

There’s good money to be made by becoming an affiliate. Platforms like Shopify, Amazon, Clickbank and more offer tons of opportunities to find affiliates to promote that fit within your niche and appeal to your particular follower demographic.

2. Become an influencer.

There are influencers of all audience sizes, depending upon your specific area of expertise and interest. Becoming an influencer involves first cultivating an active and engaged following on Instagram, then making a name for yourself among those loyal users.

You don’t need to reach celebrity status with a cult following, just as long as your audience is engaged and has shown they have trust in your knowledge.

Once you’ve established yourself, you can begin to approach brands to suggest collaborations. Depending on your niche and activity level, brands may even begin to seek you out with proposals of their own.

Typically, a brand will pay an influencer for a sponsored post. Rates vary based on size of following and engagement, but you can earn some good money this way.

3. Sell your digital products.

Promoting and selling your own personally created products through your Instagram feed makes sense. Again, it’s wise to create a brand for yourself and cultivate a following by sharing what you know and showing your unique personality.

Once people start to connect with you, they’ll likely be interested in what it is you do and what you have to offer.

You can sell digital products like ebooks, white papers, photos, artwork and printables within your niche. Establishing yourself as a trusted expert within your field will encourage folks to want to know what it is you have to say. There’s quite the market for informational products out there.

4. Sell your physical products.

You can also sell your own physical products, as well. If you use your creativity and talents to make things, why not try reaching an extensive audience through Instagram? Just as with any other product you’d want to sell, it’s best to establish your online presence in order to attract more interest in what you have to offer.

You can sell nearly anything that appeals to a particular demographic. You may need some initial startup costs, as well as adequate work and storage space in your home.

Once you make sure you have all you need, you’re ready to start selling. Instagram allows you to tag items that lead potential customers directly to your website or online sales venue.

5. Get involved with dropshipping.

If you don’t have the startup capital, talent or space necessary to product your own product, don’t despair. There are plenty of suppliers out there who will maintain inventory and even ship products you promote through your online properties.

It’s a no-frills way to make money selling physical products that you wish to promote. You set up an online store, promote products you love and your dropship supplier handles the backend. You’ll earn a profit based on agreed-upon commission terms.

 6. Become a brand ambassador.

Influencers who succeed with sponsored posts and other short-term partnerships with brands may be interested in pursuing brand ambassador opportunities.

This role works in a similar way to sponsorships, but it’s usually for a longer period of time and is more detailed. It’s a real partnership between an influencer and a brand, and it involves significant trust and admiration on the part of both.

In order to be chosen as an ambassador, a company must view you as someone they admire whose image and interests are in line with what their own company values. And vice versa.

You should only look to create such long-term partnerships with brands you genuinely believe in. Otherwise, your audience may see you as fake or as a sellout.

7. Teach what you know.

Influencers who have established themselves as trusted experts within their niche can often make money through teaching what they know.

You can provide this information through webinars or online courses that your audience attends either in real-time or through pre-recorded sessions. Some experts also sell their consulting services to others. Why not profit from your hard-earned knowledge?

8. Sell your Instagram account.

Finally, did you know you could sell your Instagram account? It’s true. If you’ve taken the time and effort to create a significant and loyal following with hundreds or thousands of posts, you don’t want to just shut it down should you find that you’re ready to move on.

There are people and companies who may be interested in profiting from your established hard work and reputation. Your online social media property can be worth quite a chunk of change. There are sites like Swapd who can broker fair deals for you that are worth considering.

These are just some of the ways you can make money on Instagram. Each requires dedication and time, but they’re definitely worth it if you wish to work and earn a living online.

7 Tips for Creating Amazing Instagram Videos

Videos can be used in so many ways on Instagram, and people love them. Add them to your timeline, stick a clip in Instagram Stories or even produce a video ad.

There are tons of possibilities. It’s smart to use them to engage your followers. However, it’s crucial you use them in strategic ways if you want your videos to be seen and shared. Check out these seven tips for creating amazing Instagram videos.

1. Tell a story.

Instagram has become a platform where people expect to learn about the profiles they follow. Sure, it’s used by brands both big and small, but Instagram isn’t all about selling. If you want to truly connect with your followers, it’s imperative that you share stories with them.

You can do this in lots of creative ways. Shoot a video telling about your origins, feature your staff or present a short bio of a relevant figure within your niche. Creating a narrative is a great way to create a feeling of personal interest.

2. Know your objective.

Stories are definitely a fantastic way to connect with an audience, but don’t forget your purpose. This is digital marketing, after all. You’re using Instagram for a reason. That may be to promote your brand, make more sales, present yourself as an expert or gain social capital.

It can even be a combination of such motivations. Know your objective before creating a video so that you can incorporate content that meets your marketing purpose in a way that makes sense.

3. Use subtitles.

A trick to creating amazing Instagram videos is to ensure that they can be viewed and understood without sound. People tend to scroll social media while in public places or at work.

They probably have their device on silent. You want them to be able to watch your video and understand it even without sound. Subtitles are the easiest and most efficient way to do this. However, feel free to get creative and create videos that achieve this goal in other ways.

4. Create how-to videos.

Video is the perfect medium for showing how to do something. You should definitely take advantage of this and capitalize on the medium. If you sell a product, create videos that show how to use your best-selling items or to showcase some of the most relevant features a product offers.

If you’re an influencer or want to promote your personal brand, giving demonstration videos in your niche is a great way to establish your expertise, along with showing off your unique personality.

You can expand on the how-to concept in lots of ways that can hold viewers’ attention and that align with your purpose. Always remember that one of your goals is to meet your marketing objectives in ways that resonate with your audience.

5. Inspire emotion.

The videos that are most often shared by users are the ones that inspire emotion and make them feel something. People want to be moved. They want to laugh.

As social creatures, it makes sense that emotional videos are the ones that people will most connect and identify with. Keep this is mind when creating your story. You’ll also want to think of your brand image when deciding which emotion to elicit and how to go about it.

Be sure your content is in line with your branding. You can do this in a number of ways. Use bold colors, fun topics and modern music to convey a current, hip vibe. Include serene music, stark images and sharp angles to tell a serious story of perseverance and inspiration. Just be consistent in your tone and presence in ways that are reminiscent of your brand messaging.

6. Keep it short.

You don’t have much choice but to keep your videos short because Instagram only allows videos between 15 and 60 seconds long, depending upon placement.

This short time constraint is actually a good thing for social media and this particular platform. People are busy scrolling to see everything their Instagram feed has to offer, so they’ll appreciate short snippets of information they can process quickly.

An added bonus to short video clips is that they help you to stay on message. Stick with one specific topic of focus so as not to confuse viewers. It’s tempting to try to share everything all in one video, but this only muddles your message. Find your focus and be true to it. You can always expand upon the concept in your next video once you see how well this one is received.

7. Stay current.

Creating timely videos related to current affairs or upcoming days of interest are a tried and true way of capturing viewer interest. It’s good practice to stay on top of the calendar to see what holidays or quirky days of recognition might be approaching.

Find a way to make the occasion relevant to your brand and run with it. Clever and creative videos are likely to be shared.

Current events inspire sharing, as well. Making a video that is related to what’s going on in the world shows you’re connected with the bigger picture. Use trending hashtags to help your content stand out. Don’t be afraid to take a stand on issues that are important to you. There will always be those who disagree, but it’s likely they’re not your target audience, anyway.

These tips should get you started out on the right foot when it comes to creating amazing Instagram videos. Don’t be afraid to use trial and error to discover just what goes over with your audience and what might not. Practice makes perfect.

6 Ways to Develop Your Brand’s Voice on Instagram

Social media can seem like an overcrowded jungle with people fighting just to be seen. It’s true that Instagram is one of the most-used platforms out there, so making sure you stand out from the crowd is important.

One of the ways to do that is to develop a consistent image among your followers. Businesses and influencers that wish to gain a loyal following need to develop recognition and a reputation among their audience in order to succeed.

Your brand voice is the tone, messaging and overall aesthetic you bring to everything you do. It should be the same across all medium so that your customers and followers know what to expect. Maintaining this level of consistency can be a challenge. Check out these six ways to develop your brand’s voice on Instagram for some pointers.

1. Set goals.

Modern social media users are savvy. Gone are the days when you could just post cute memes, inspirational quotes and some random photos, then expect to maintain a loyal following. Now the market is crowded, and people curate their feeds ruthlessly. They know what they want, and they expect high quality from the accounts they follow.

That’s why you need a plan, strategy and goals. Defining your purpose for having an Instagram presence should be your first priority. Then you can outline the actions you’ll take to make that happen. When your purpose is clear, you can then create a brand voice to support it.

2. Consider your message and aesthetic. 

Once you have a plan, you can begin to sketch out how you want to portray your brand. Some consider this a theme or an aesthetic. It’s a culmination of all the things that go into creating the type of messaging you want your audience to receive.

So much goes into your brand voice. You’ll need to decide on the filters and colors you wish to use in your images, along with the types of content you plan to post. Those decisions are based on the kind of feelings you wish to invoke in your audience and what you wish them to take away from your feed.

The tone used in your captions and the ways in which you interact with followers is part of your overall voice, of course. Even the frequency of your posts and the ways in which you work to stand out from the competition matter. 

3. Know your audience.

 Having an understanding of your target demographic is crucial to creating a brand voice that will resonate with your followers. Sure, this is bound to change and evolve over time. However, creating an avatar, or ideal image, for the type of audience you wish to reach will help you develop a voice that attracts just such a crowd.

 4. Find your niche.

There’s a place for nearly any interest on Instagram. With so many users, there’s bound to be a large group of people who are interested in what you have to offer. The trick is deciding what that is, exactly. Your niche is a subgroup of a particular category.

Perhaps you’re a fashion influencer. That’s great. Lots of folks have an interest in this subject matter. But you’ll have to be more specific if you really want to stand out on Instagram. What particular segment of the fashion world do you wish to cover? The answer to this question will inform you of your niche.

Do you wish to focus on high-end apparel? Perhaps plus size fashion is your area of expertise. A knowledge of designers will appeal to some folks. Perhaps an inside look at the garment industry and manufacturing process is what you have to offer.

See how specific your niche can be? Knowing your niche will inform your overall brand voice significantly.

5. Maintain your beliefs.

 Do you have a mission or vision statement? What does your company stand for? How do you wish for your audience to perceive you?

What words would best describe how you see yourself? These are all things to consider when it comes to establishing a brand voice. The messages you send to your potential audience  affects how they choose to interact with you going forward.

This messaging must resonate with individuals in order to reach them and to convince them to stick around for what you have to say or offer. It’s important that what you put out there on social media reflects your core beliefs and who you say you are.

Therefore, it’s absolutely crucial that you understand and establish those beliefs early on in order to live them and portray them to others.

6. Remain consistent.

If you want to establish a significant and loyal following, you absolutely must be consistent in your branding. Your look, tone, wording, messaging and overall vibe should be recognizable to your followers.

This helps them to feel connected to you. It can also lead to increased engagement and loyalty when people know what to expect from your brand.

Easy recognition makes it easier to spot you in an overcrowded space, also. Everything about you should be consistent over time.

This is comforting to an audience and instills confidence in who you are. A big part of this familiarity is also about when and how often you post. Keep your posts as consistent as your branding, and your followers will respond favorably.

These tips will help you to create and establish your brand voice. It truly cannot be overstated how important this aspect is to social media success. Implementing these practices will help you build a more active and loyal following.

6 Marketing Mistakes to Avoid on Instagram

When it comes to social media, Instagram is one of the hottest platforms out there, and with good reason. If you want to build or strengthen your presence on the platform, here are six marketing mistakes to avoid while you build your strategy.

1. Using stock photography.

This is a particularly easy thing for lifestyle influencers to use to try to grow faster to get more Instagram followers. While it sounds good at first, the reality is it makes you look like an amateur. The basis of your Instagram account is your real life, even if you do glamorize it and edit it a bit. Stock photography is rarely any kind of indication of what life is really like.

And as a business, stock photography does have its place on your website and in print materials, but not on Instagram. Your audience values authenticity, which you won’t find in stock photography – especially if you are one of thousands of brands using it.

Thankfully, the bar for original social media photography is fairly low, so as long as you have access to a smartphone you can create decent images quickly, without breaking the bank. Taking your own photos with a smartphone will definitely be cheaper than investing in stock photography anyway.

2. Not posting on a consistent schedule.

Posting on a consistent schedule builds trust with your audience. When your following is engaged, they know when to expect new content from you. Many will look for it beyond what shows up in their feed.

Even if it’s just one post a day, whatever you start with, stick with it. Don’t start with three a day, go to one a day, then take a week off, then spam everyone’s feeds with six or more posts. If you do this, you’ll see a decline in your following, more than likely after the spam posts you do to conclude your extended hiatus.

If you need some guidance on the best times to post, take a look at your Instagram Analytics to see when the majority of your engagement takes place. Then, post your content around that time so you know your followers are likely online and ready to engage with it.

You can use a social media planning tool to not only map out your content ahead of time, but even to schedule it to post so that you’re never left wondering what to post and when, or caught without content ready to go.

3. Using bad hashtags.

The more popular a hashtag is, the more people will search for it, and the more people will see your content, and the more followers you’ll get, right? Wrong.

The more popular a hashtag is, the more posts it gets, meaning your photo will only be visible for seconds before it’s pushed out the way to make room for new content that uses it. Plus, you should keep the hashtags relevant to the content and your audience – not just using something because it’s the popular option.

Take time to keep your hashtags varied, because if you’re using the same ones over and over with each post, you’re never exposing your content to new audiences. Relevant hashtags keep you in the recent posts section for longer, increasing the chances you’ll reach an actually targeted audience.

4. Not proofreading your copy.

Even though Instagram is a predominately visual platform, that doesn’t mean you can completely ignore your copy. It should be well written, and tell a story about the image you’re sharing.

It should include a call to action and direct your followers to do something – even if it’s as simple as liking or commenting.

If you don’t take the time to proofread, you could have a profile riddled with errors, which harms your credibility with your audience.

5. Not engaging with your audience.

Without engagement, you’ve got nothing. You can have millions of followers, but if they aren’t liking, commenting, and sharing your stuff, then they aren’t paying attention to what you have to say. You must take the time to engage with them, encouraging them to like and comment, then taking the time to thank them for their effort.

That’s how you build connections, and that’s how those connections eventually become customers. If people are asking questions, take the time to answer them. If people notice their comments are falling on deaf ears, they’ll just stop engaging you.

6. Not following your followers.

When people decide to follow you, make sure you follow them back at least. You do not have to comment or interact with them on their personal account, but taking the time to follow them gives you the chance to get to know them better so you can find out what interests them. You can use the information to get their attention and better meet their needs.

While there are plenty of other marketing mistakes you can make on Instagram and other social media platforms, avoiding these six will surely set you up for success.

By taking the time to create your own quality original photos, researching hashtags that are relevant to your product and audience, engaging with your audience, following them to learn more about them and show you appreciate them following you, and posting consistently, you will be will on your way to Instagram domination.