Want to Be an Instagram Influencer? Here’s What You Need to Know

Influencers on Instagram are users with a particular niche and, generally, a large audience. These individuals are popular because they offer unique content and they connect with their Instagram followers. They’re also making big money because brands are taking notice.

Companies want to work with these social media rock stars in order to get their products in front of influencer audiences. If you want to be an Instagram influencer, here’s what you need to know.

1. Pick a niche.

In order to succeed as an influencer, you have to have growth and stand out. After all, there are around a billion monthly users on the platform. The best way to get noticed and to maintain sustainability is to choose a niche you’re passionate about and post on that topic almost exclusively. A niche is a specialized area of interest, and it should be specific. For example, fashion is a popular topic.

However, it’s a bit broad. It would be easy to get lost in a sea of fashion posts. On the other hand, maybe you’re a passionate advocate for body positivity. It might make sense for you to specialize in plus size fashion.

You can take that niche even further by focusing that niche on sexy plus size fashion. You might post about outfits for going out on date night or for on vacation. Whatever you choose, be sure it’s something you love. That way, you won’t get tired of posting on that topic.

2. Let your personality shine.

Because social media is all about building relationships, you want to find your tribe. Getting people to follow and engage with you depends on them liking you. People want to see authenticity.

They’ll know if you’re faking it. Influencers often work with brands. By not consistently showing your true self, you risk being viewed as a shill who promotes items only to make money.

On the other hand, if you regularly make posts that demonstrate your true nature and show your vulnerability, your audience will be more apt to believe you when you share great products with them.

In addition, being authentic allows you to stand out from the crowd. No two people are alike. Audiences get bored with the same old thing, so take risks. Share your expertise and what makes you different.

3. Create a signature look.

As an influencer, you’re essentially selling yourself. You are the product. Therefore, you are your own brand. Branding is an important concept in business. By sharing your passion and expertise in exchange for sponsorship and other monetization methods, you are a business. Your brand is what people think of when they hear your name.

So take the time to craft your message and aesthetic prior to launching your Instagram feed if you haven’t done so already. Decide what type of vibe you want to give your visitors. Think of some adjectives that describe your brand and consider ways to convey that message. For instance, if you want to be seen as fun and daring, it might make sense to use bright, jeweled toned colors.

Someone going for a sophisticated tone might choose black and white photography with graphic accents of gold or silver. You can also incorporate filters to brighten or subdue your photography. Stick with the same filter for every image you post in order to maintain a cohesive aesthetic. Branding for Instagram can be an extensive process, but it’s definitely worth it.

4. Make sure your posts look professional.

You don’t have to be a professional photographer, but you won’t go far as an Instagram influencer if your photos don’t look sharp and beautiful. Don’t worry. You can do this yourself.

Lots of people do. It’s also possible to hire a pro if you have the budget. However, it’s not necessary. There are plenty of tutorials online with advice on how to take professional looking photos. In fact, you can do it with just your smartphone.

You simply have to learn some photography basics and follow those rules to get started. As mentioned in the last point, there are photography editing apps to help you polish the end result with filters, cropping and other tools.

5. Post regularly.

An influencer needs to cultivate a fairly sizable and engaged audience. As you develop your following, they will expect to hear from you on a regular basis. Posting regularly is actually an important part of building that audience in the first place.

Instagram’s algorithm favors those who post frequently, and you’ll soon see your content begin to rise to the top of the feed for more people to see. A good rule of thumb is to post at least once a day, shooting for seven times a week or more.

6. Get social.

Yes, Instagram is a social media app. You have to be social if you want to build a dedicated audience to influence. That means answering every question that comes your way through DM and replying to your comments regularly. There are lots of ways to invite engagement. Post polls in your Instagram Stories.

Give a shout out by sharing someone else’s content and tagging them to be sure to give them credit. There are plenty of opportunities to create engagement. It just takes some creativity and an outgoing nature.

You also need to put yourself out there and engage on the accounts of others. This doesn’t have to be scary, though. Think of it as having a conversation. In order to build relationships, you must talk to people. Reach out to users in your niche.

Don’t be afraid to approach some of your favorite companies, either. Even as a new influencer, it’s smart to get on the radar of brands you’d like to work with in the future.

There are tons more advanced tips to help you become an Instagram influencer, but these should give you a good start as you begin to research the ins and outs of the platform. Have fun with it, and don’t be afraid to experiment.

How to Find the Best Instagram Hashtags for Your Account

Hashtags are practically a necessity if you want to gain followers on Instagram. This simple tool lets you categorize your posts with relevant tags so that people with those interests can find you. It’s like a roadmap to your content. However, choosing hashtags can seem like an overwhelming process.

You probably know it’s good to use multiple hashtags, but you want to use them strategically. Don’t stress. Just keep reading below to discover how to find the best Instagram hashtags for your account and avoid unnecessary hashtag mistakes.

1. Search on Instagram.

Instagram has its own integrated search bar known as the Explore feature. Just type a relevant keyword in and select the tab marked “tags.” This will produce a list of hashtags that include that word. This search will also show you some posts containing the hashtags.

These insights can help you to make some important decisions regarding which hashtags to use on your own posts. Study the tags to determine which may be overused and whether there are more specific ones you can use for better results.

Trial and error should always be expected in order to figure out what works for you. Spend some time here to generate potential keywords that fit your brand and your audience. Sometimes it really does make sense to start with the obvious.

2. Try related hashtags.

Did you know that you can actually follow hashtags these days? It’s true. Many popular hashtags have their own Instagram accounts. Check out these hashtag pages to find users interested in that topic.

It’s a great way to find people to follow and engage with. Hopefully, they might then choose to follow you. While you’re on a hashtag’s page, take time to take a look at the top of the page for a list of related hashtags.

Just swipe left to preview them. This feature offers a goldmine of potential hashtags for you to try out. It’s often best to pick ones that fall within a particular niche. That way, there’s less competition than you’d find with the more generalized terms. Plus, you’ll be more likely to connect with followers who could truly benefit from your particular offerings.

3. Check out your competition.

It’s always good to know what others in your industry or niche are doing. Spend some time visiting the profiles of your competitors. This exercise can tell you a lot and help to inform your own marketing decisions.

By reviewing their most-used hashtags you can determine whether you may wish to use the same ones or if researching related tags might be in your best interest. You can also look to popular influencers who are posting about things relevant to your brand for hashtag inspiration.

4. Visit past successes.

Your own account can be one of the best places to find the right hashtags to use. Check out the posts that have performed the best and gained the most engagement. Which tags did you use? Perhaps it was a  geotag, which is a specific tag listing a current location. Maybe it was a hashtag related to a particular holiday or trend. Pay attention to what’s worked for you in the past and look for patterns.

Try to tag future posts following these patterns to see what sticks. Be sure you’re using tags that are most relevant to your brand’s purpose and audience. It’s not advisable to use one simply because it’s popular. Any success with this strategy will likely be a fluke and could backfire on you by actually causing you to lose followers who feel deceived.

5. Create your own hashtag.

You can make up your own hashtags that fit your brand specifically. A tag related to your unique product could find traction as people discover that item. You may also wish to create fun campaigns to gain the attention of your followers.

Contests, giveaways, influencer campaigns and more can all be marked with their own hashtag. While it may take some extra time for people to notice, this type of hashtag is uniquely yours and is most likely to bring you followers who are genuinely interested in your business and what you have to offer. Get creative and give it a try.

6. Know your brand.

An often overlooked strategy for finding hashtags is to study your own brand. Hopefully, you know your brand inside and out. You understand its mission and the ultimate purpose you wish to serve with
your product or service. You know the feel or vibe you wish to convey to your audience and potential customers.

Your overall mission is probably drilled deep into your subconscious. In addition, you should have a strong understanding of your targeted customer base, including demographics like age, interests, preferences and more. Even when brands know this information, they can overlook its importance, and that’s a big mistake.

Instead, use this insight to your advantage. Make a list of what your brand stands for, words associated with your overarching message and adjectives that describe your ideal client. Then use those words to launch your hashtag search. You’re sure to find tags that serve your purpose.

These are just a handful of tips for you on how to find the best Instagram hashtags for your account. Marketing research like this can be in-depth and time-consuming, but it’s worth it and should net you the types of results you’re looking for. Taking time to plan a hashtag strategy is a smart decision and will increase your likelihood of engagement success.

10 Tips for Photographers on Instagram

Instagram is one of the best social networks for photographers because it’s visual and you’ve already got the skill and knowhow to take wonderful photos. If you want to use it to promote your photography business – regardless of which niche you serve – follow these 10 tips.

1. Use a real camera.

You’ll be able to get better quality images this way, and then you can edit them according to your preference and needs, then save that version for upload to Instagram. Business profiles can add new
photos from a computer or mobile phone.

2. Experiment with various editing techniques.

Try different editing techniques with your original photo to see what you like best. You can even post multiple versions of the photo and ask your audience to tell you which one they like best so you know what to use again in the future.

In addition to experimenting with your editing techniques, you can use a variety of different Instagram filters to change the appearance of your photo.

3. Share a story with each of the photos.

Tell your followers something about each one of the photos. Describe the shoot and what led you to take the photos. Share details of the venue, the couple/family in the photo, etc. Use hashtags where appropriate – more on that later.

4. Don’t treat Instagram as your portfolio.

It’s not where you should post all your photos – you should use it as a platform to drive traffic back to your website. Instead, use it to show your latest work or as a daily journal. You can add it quickly to your Instagram while you work on uploading the entire project to your portfolio.

Use it to post images you wouldn’t normally put in your portfolio, such as a single photo, rather than a series of work. Use Instagram as business card, and give people your Instagram handle if you ever find yourself out and about without cards, or without cards while you wait on another round to be delivered.

5. Use hashtags strategically.

Whatever you do, avoid hashtag mistakes, such as using banned hashtags or using ones that aren’t relevant to your brand or niche. Depending on what kind of photos you take, there are specific hashtags you should consider using to help people find your work.

For instance, wedding photographers can use: #weddingphotography #weddingphotographer #weddingphoto #weddingday #weddingmoments #weddingceremony #weddingstyle #weddingfashion #bridalfashion #weddinginspirations #weddingdetails #weddingideas #weddinginspo #weddingrings
#weddingblog #weddingblogger #weddingplanning #loveauthentic #junebugweddings

#destinationweddingphotographer (if of course, you shoot destination weddings!) #bridalphotographer
#couplesphotography #engagementphotos #engagmentphotography #engagementsession #bridebook

Landscape shots can use: #landscapephotography #landscapelover #landscape_captures #landscapes #landscape_photography #pixel_ig #landscape_hunter #landscape_lovers #landscapecaptures
#landscapestyles_gf #landscape_specialist #landscapeporn #getlost #landscapephotomag #ig_landscape #trapping_tones #ig_masterpiece #ig_podium #splendid_earth #gramslayers #agameoftones #optoutside #discoverearth #exploretheglobe #nakedplanet #places_wow #earthfocus #ourplanetdaily #earthofficial #natgeo #nationalgeographic #awesome_earthpix

Portraits can use: #portraits #portrait #portraits_ig #pixel_ig #portraiture #expofilm3k #portrait_perfection
#portraitstyles_gf #snowisblack #portraits_universe #featurepalette #bleachmyfilm #portraitmood #featurepalette #rsa_portraits #makeportraits #profile_vision #top_portraits #life_portraits #postthepeople #quietthechaos #2instagood #way2ill #justgoshoot #artofvisuals #l0tsabraids #ftwotw #igPodium_portraits #ftmedd

There are even hashtags specifically for black and white photos and general photography, too. No matter what you’re photographing, there are hashtags you can use to target the right kind of followers – all just a quick search away.

6. Show behind the scenes.

Beyond showing your killer photos – give your followers a glimpse into the life of a photographer. Have someone take photos of you while you’re working on a shoot, so you can show people what goes into planning the photos you take.

Share screenshots of your editing process, that you can use as sneak peeks before uploading a full project to your portfolio. Encourage people to visit your portfolio to see the rest of the shoot.

7. Test your post timing.

Posting content at various times of day will affect how your audience sees and responds to it. You want to post your content at a time when most of your audience is online to engage with it so the Instagram algorithm picks it up as popular.

This way it will have a better shot at landing on the explore tab where you can get a bunch of new followers. Once you know the time that works best for your audience, schedule all future posts around that time.

8. Engage with your followers.

Take the time to respond to their comments when they say something on one of your photos. Check out some your followers profiles and like their photos and leave comments.

When they see you as an active participant in the community, they will be more likely to continue engaging with you, and even recommend your account to their friends and followers.

9. Follow the KISS Principle.

KISS stands for “Keep it simple, sweetie.” That’s exactly what you want to do with Instagram. Don’t post long descriptions on all your images because people won’t read them. Use Instagram automation to help foster account growth while you’re working on your photoshoots.

It’ll help you get more followers, while also give you a way to schedule your posts so you can keep content fresh even when you’re so busy with shoots and editing photos you come home and collapse into bed.

10. Don’t forget to have fun.

Instagram is a social network, so you should be social with it. Have fun with your followers and the shots you post. If it’s all work and no play, you likely won’t see the return on investment you’re hoping for.

Treat Instagram as a community where you can meet new friends and promote your work. You’ll get real feedback that you can use to make yourself a better photographer, and you may even find that you land
a few new gigs, too.

10 Hashtag Mistakes Every Marketer Should Avoid on Instagram

#TBT

#Instagood

#Nofilter

These are just some of the most popular hashtags on Instagram, according to a recent analysis. This punctuation mark took on a new meaning in 2007 when one Twitter user began using hashtags to group content and discussion topics in order to make it easier for others to locate topics of interest.

Today, hashtags are used across social media platforms but have become particularly popular on Instagram. In fact, hashtags have become so popular that Instagram instituted a hashtag limit to prevent users from overusing them.

Instagram marketers may already realize that hashtags play an essential role in content discovery and amplification. Here are 10 tips that’ll let social media marketers to put Instagram hashtags to good use by avoiding common pitfalls that can otherwise doom thoughtful campaigns.

1. Ignoring topical hashtags.

Hashtags help those who are not following your account to find your content. In order to reach new followers, social media marketers should incorporate popular hashtags in Instagram posts. Doing so can help brands to reach users who are searching for hashtags taking Instagram by storm.

In the example above, Mercedes-Benz created a piece of content that fits well with popular holiday hashtags. The brand’s social media managers added the hashtags “Holidays” and “Xmas” to the post, which helped to increase reach.

2. Hashtag stuffing.

As mentioned earlier, Instagram does not support hashtag stuffing. Overusing hashtags in an effort to reach a wider audience will often backfire. Instagram users have become savvy enough to spot and avoid content that appears to be spam. Posts with many hashtags will appear to be disreputable and can cause users to form a negative opinion of your brand.

Take a page from the world’s most successful Instagram brands, and use hashtags tastefully. In the example above, Rolex uses three hashtags to promote one of their new watches. Two of the hashtags used are branded, while one is descriptive.

3. Failing to develop a branded hashtag.

A branded hashtag can help to increase brand awareness within Instagram. By encouraging brand enthusiast to use a branded hashtag, companies can magnify their reach beyond those who are following their Instagram profile.

Social media marketers should think of creative branded hashtags that those within the target audience would want to use themselves. In time, Instagram users may begin to organically use your organization’s branded hashtag.

4. Overlooking Instagram’s new hashtag monitoring feature.

Last year, Instagram announced a feature that allowed users to follow specific hashtags just as they would follow an Instagram account. This development has had significant implications for those interested in hashtag marketing campaigns.

First, social media marketers can easily follow hashtags of interest within Instagram. This makes it easier to natively monitor the platform for user-generated content for example.

Second, developing a branded hashtag that has real staying power provides brands with another way for brands to connect with their target audience through Instagram. Some may choose to follow a branded hashtag instead of a traditional branded Instagram account for example.

5. Using hashtags without understanding their meaning.

There are a countless number of social media campaigns that failed because of tone-deaf marketing. Don’t make the same mistake brands like Pepsi and Tory Burch have made by misappropriating social or political reference points for corporate gains.

Similarly, social media marketing managers must be sure they understand what hashtag abbreviations mean. Using #AF, for example, might be appealing because it is growing in popularity among some demographics, but it could outrage others who disapprove of organizations that use profanity in marketing content.

6. Launching an ad campaign without an accompanying hashtag.

The world’s most successful brands usually launch advertising campaigns with an accompanying hashtag. That’s because it encourages members of the target audience to share user-generated content with the same hashtag.

This helps to amplify the brand’s message and makes it easier for advertisers to monitor the reaction to an ad through social media networks like Instagram.

Regardless of the channel through which you launch an ad, be sure to include a hashtag somewhere in the creative.

7. Neglecting to monitor user-generated content.

User-generated content, also known as UGC, is often shared with an accompanying branded hashtag. Often, brands will re-share user-generated content as a form of social proof. By sharing an implicate endorsement from a happy Instagram user, it can help brands to make inroads with other prospective customers on the platform.

Furthermore, including a shout out to a happy customer can help to turn that satisfied customer into a lifelong brand advocate. In the example above, Harley Davidson shares user-generated content and included a branded hashtag to boot.

8. Forgetting to include a hashtag in your Instagram bio.

Adding an appropriate hashtag in an Instagram bio is a great way to make your account more discoverable. Instagram users have the ability to search for keywords that relate to photos, places, or “people,” the last of which is another word for Instagram profiles.

In cases where you are trying to gain traction among a target audience, sharing a generic hashtag used by this audience is your best bet. On the other hand, those who are interested in motivating an existing audience to become more engaged may benefit from included a branded hashtag in the Instagram bio.

9. Ignoring hashtag discovery platforms.

Sometimes it can be hard to know what hashtags should be used when. Often it is best to use a trending hashtag that is free from divisive social or political connotations. To that end, social media marketers can use a third-party Instagram analytics or discovery platform to identify trending hashtags that should be used to increase the reach of a specific piece of content.

Before posting a new image or video to the platform, be sure to take a few minutes to see if a popular hashtag can be included in the caption. This should be a part of your Instagram monitoring workflow.

10. Focusing on hashtags while forgetting to create a moving caption.

While Instagram hashtags are important in order to reach new audiences or to further engage existing followers, they are just one small component of what is required to be successful as an Instagram marketer.

More important than Instagram hashtags is creating a compelling brand narrative that is aligned with the needs and wants of the target audience. That means winning brands will be the ones that use Instagram captions to tell a compelling on-brand story.

Of course, a part of writing a great caption is using hashtags appropriately, but marketers should avoid obsessing about hashtag use to the exclusion of creating a moving caption.

Conclusion

Instagram is becoming an increasingly crowded social media platform. Over 25 million businesses use official Instagram Business accounts, and 800 million people use the platform in total.

One way to cut through the noise is by artfully using hashtags to increase reach. Selecting popular hashtags can be a great way to acquire new followers in search of an account like yours. Alternatively, using branded hashtags can be a good way to increase brand awareness through Instagram, or to encourage followers to produce user-generated content.

Top 5 Tips for Instagram Automation Growth

It is well known that when it comes to Instagram marketing strategies, automation is by far one of the best options to grow an audience organically. This is what makes Instagram such a powerful marketing tool when used properly. Here are 5 tips to maximize your growth when using automation.

Choose photos wisely.

Use photos that reflect your product, service or business This means limiting your posts to photos of products, promos, sales and discount info, BTS posts, or shout-outs to loyal or celebrity customers. Be creative with what and how you post, but keep it all things business. If you are an avid IG user, it is best to keep a separate personal account where you can make unrelated posts.

Use the right Instagram automation platform.

Needless to say that choosing the right Instagram automation platform is what will ultimately set you up for success when it comes to follower growth. That’s the reason why we’ve developed SocialCaptain into the smartest automation solution on the market. You can start your free 3-day trial and start getting followers from day 1!

Post on a schedule.

Regular activity on your feed is the secret to having a loyal following as you are building your brand. People easily lose interest with inactivity. Avoid having a stale gallery by updating your feed once or twice every week.

Engage, engage, engage

Make sure you have time to engage with likes and comments on your posts. Follow and like back, and reply to comments. It is also helpful to structure each post to encourage engagement. For example, ask questions, take a poll, or ask your audience to share similar experiences These can help you generate activity for every post you put out there. 

Keep it light and breezy.

Posts should be positive images put your product in the best light. Photos that are positive and light tend to get more likes and followers and are essential for creating a gallery that offers a positive, light and breezy influence.

Make hashtags your friend.

The one thing to remember with hashtags is that they must be relevant. Think of what people would type if they were looking for your photo, or what comes to mind when one is looking at the photo. Add these tags to brand or product-specific hashtags to make it easier for people to find your account. A great tip would be to include the hashtag in the description itself to increase visibility. We recommend using a tool like Keyhole to identify hashtags within your target audience.

Instagram is a useful and incredibly effective tool for any business. Whether you are a creative with your own small business or a local mom-and-pop enterprise looking to update your marketing with a new and modern twist, Instagram can be that vehicle. Take full advantage over this medium starting with the tips above.

I Analyzed 250 Instagram Accounts — Here’s What I Found

400 million people use Instagram Stories every day.

Let that sink in.

The entire population of the United States (plus some) is logging into the ‘gram and tapping on Stories from their friends, celebrities AND businesses.

It’s a golden opportunity to attract your ideal customer and start making sales.

And it won’t cost you a cent.

(Unlike on Facebook, where your reach is limited to the size of your pockets. Yeah, Instagram is the real MVP.)

instagram stories elise darma analytics insights pin.png

Instagram Stories is one of the best ways to grow your account, engage your followers and boost your business’s bottom line.

But before you can start making it rain with dolla’ dolla’ bills, you need a solid Instagram Stories strategy.

Not sure where to start? The answer lies in your analytics.

I know numbers aren’t the most exciting part of Instagram, but reviewing your efforts will pay off.

By carving out time each week to drill down into your performance, you’ll have a clear idea of what’s working and what has to go.

Here’s everything you need to know about Instagram Stories analytics so you can craft a winning strategy.

Where to Find Your Instagram Stories Analytics

If you want to tap into the power of Instagram Stories analytics, you’ll need to switch to a business account.

I know there are a lot of rumors out there that doing so will hurt your reach, but there is no actual proof that this happens.

And Instagram confirmed that there is zero impact on biz accounts.

If you’re still concerned, here are two questions to ask yourself:

  1. Would you rather suffer a slight drop in engagement (worst case scenario) and in return, receive juicy details on your audience that can skyrocket your growth and sales?
  2. Or would you prefer to keep using guesswork when it comes to understanding what your followers really want?

Once you’ve made the switch, you’ll be able to find your Instagram Stories analytics in two places.

1. THE INSIGHTS BUTTON

Go to your profile page and tap on the Insights button at the top right corner. Tap on the Content tab, and you’ll see data for your Instagram Stories from the past 14 days and data on your regular Instagram posts from the last year.

instagram analytics stories insights elise darma.png

2. INSIDE YOUR STORIES

If you want a more in-depth look at what makes your audience tick, open up a story before it vanishes and swipe up for its insights. It’s here where you’ll find the Instagram Stories analytics that will help shape your strategy.

Pro tip: Did you miss checking out your Story’s insights before it vanished? No worries!

Tap on the Archive button (located in the upper-left corner of your profile page) and view all your saved Stories.

Swipe up on any one of your saved Stories to see its data.

instagram analytics stories insights elise darma swipe up.png

What Do Your Instagram Stories Analytics Mean?

Have you ever opened up your Google Analytics account for your website and felt completely overwhelmed by the amount of information available?

Luckily, Instagram isn’t as complicated, but that doesn’t mean their analytics lack a punch.

Here’s a quick rundown on what the metrics mean and how you can use them to your advantage.

IMPRESSIONS

Impressions are the total number of views for that particular story.

Had great impressions on my Stories while I was in L.A… perhaps it’s time to consider a move? (Y’know – for the sake of my Instagram Stories and business, of course.)

This metric will tell you if someone has watched your Instagram Story multiple times.

It’s a good indicator to see if your audience is finding your content valuable and engaging.

REACH

Reach is the number of unique accounts that have viewed each story. This data tells you how many individuals are watching each piece of content you upload.

If your reach is declining, it’s a sign that you need to rethink your content strategy.

Take a look at what you enjoy watching on Stories, do some competitor research and try new things to keep your audience engaged.

Here are some engaging story ideas that you can try:

  1. Experiment. Play around with different apps that ~beautify~ your Instagram Stories. (My faves: Canva and Unfold!)
  2. Use the features available at your fingertips. Luckily for you, I’ve written a guide on the best Instagram Stories features that can drive traffic and increase your sales!
  3. Create high-quality video content. Instead of just uploading footage from the app or your phone, invest time into shooting and editing your videos. You might find that your audience prefers more cinematic content, and it could give you a competitive edge.

TAPS FORWARD

Taps forward are the number of times someone has tapped right to view your next story.

This metric can mean that users skipped to the next piece of media or finished reading/watching the story before the time was up (typically 15 seconds).

TAPS BACKWARD

Taps backward are the number of times someone has tapped left to rewatch your previous story.

This metric gives you an excellent idea of what content your audience finds useful.

If you notice a post has a lot of taps back, this is a great sign to keep this type of content in the mix.

NEXT STORY & EXITS

Next Story is the number of times users tapped to view the next account’s story.

Exits, on the other hand, are the number of times someone swiped out of your story.

sticker taps instagram elise darma analytics insights taps back next exits.png

If a viewer is speed-tapping through your content, and hopping to the next account in their queue, it means they are not that engaged with your content.

It can indicate that you might need to reassess what you post or how long your Stories should be to capture a user’s attention.

Similarly, exits can mean your audience is bored with your content.

But it can also be that users may have run out of time to watch all of your Stories, or they have swiped up on a clickable link (yay!).

Use these two metrics to fine-tune your content strategy.

By keeping a close eye on your exits and next story taps, you can weed out your underperforming content, improve your engagement rate and turn casual tappers into paying customers.

How to Calculate Your Instagram Stories Engagement Rate

There are no likes, comments or saves on Instagram Story analytics.

But you can use interactions like swipe ups, replies, and sticker taps to calculate your engagement rate.

SWIPE UPS

“Swipe ups” are the reason everyone wants to hit 10K followers on Instagram.

Why?

Because it’s the only place other than your bio or in the description of an IGTV video where you can add a link.

But the “swipe up” feature is only available to Instagram business profiles who have hit that 10K follower milestone.

If you’re struggling to unlock the swipe up feature, I’ve written a foolproof guide to help your account grow to that coveted 10K followers. I go through my top Instagram strategies that have helped me and my InstaGrowth Boss students increase engagement, followers, and land paying clients (hello, sweet revenue).

Once you have the swipe up feature, your Instagram Stories analytics will track the number of times someone has swiped up on a story. This metric is a great way to see what content is the best for driving traffic to your website.

If you’re curious to see what everyone’s clicking over to, it was this blog post!

REPLIES

Instagram is all about creating a community.

If you want to build a successful one, you need to have conversations with your audience.

By posting Stories that encourage people to tap that reply button and send you a message, you’ll boost your overall engagement.

This Instagram Story featured me *totally casually* showing off my piano skills, and I ended up getting a few DMs from people who were surprised and loved the mini concert I put on. 🎹

Make sure you keep track of what kind of content encourages your audience to reach out to you.

It’s a powerful way to find out more about their problems, how your products or services can help them, and to form a community that appreciates how much you care.

STICKER TAPS

A sticker is a location tag, a hashtag or a tag mentioning another Instagram account.

In your Instagram Stories analytics, you will see the number of times users tapped on the stickers you used.

It’s a quick way to see how good you are at directing your audience to take action.

All these sticker taps actually led to @contentsupply booking in new clients! This ‘proof of return’ is perfect for anyone wanting to build up their IG cred as an influencer.

For example, if a brand pays you to mention them in an Insta Story, you can see how effective you are at driving traffic to their page. You can then use this data to show potential clients or brands the kind of results they can expect if they choose to work with you.

How to Boost Your Discoverability on Instagram Stories

Your Instagram Stories aren’t just for your current followers. When done right, you can use the feature to attract new people to your account.

The best way to boost your Story discoverability is to use the hashtag and location stickers.

Yes, these are very attractive screengrabs from my Stories, I know.

➡️ When you add a location to your Story or use a hashtag, other users will find it if they search for it.

➡️ When someone watches your Story from one of these sources, you’ll be able to see how many views you got in your analytics.

It’s an easy way to reach new users with your content and once you’ve got their attention, turn them into new followers.

Spend time on Instagram’s explore page and see which popular hashtags you can use in your Stories. Or simply add in your general location to your next Story (“Toronto, ON” location tag versus the exact cafe you’re working from at this moment).

It’s also a good idea to take advantage of any “timely” trends.

For example: if a huge football match is taking place and you can create relevant content around it, add the hashtag to your Instagram Story – and you’ll get a boost in traffic.

How to Fine-Tune Your Instagram Stories Strategy

Woohoo! You made it through Instagram Story Analytics 101!

Now that you have a better understanding of what all the metrics mean, you can start working on your strategy.

I want you to open up a blank spreadsheet and start tracking your data over the next week. Keep a lookout for any trends, experiment with different content, and assess your performance.

  • Did your reach go up?
  • How many people sent you a private DM message?
  • What type of content kept your audience most engaged?

Once you’ve analyzed your content, start tweaking it and set benchmarks for yourself.

As the weeks go on, your Instagram Stories strategy will grow, and you’ll have a better understanding of what makes your followers tap, swipe, and chat.


Let’s Increase Your Business Revenue Through Instagram

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When was the last time you earned money from uploading a picture to Instagram?

If the answer is never, I have three secret strategies that will help you find followers AND paying customers.

Sign up for my free Instagram masterclass, where I teach how to gain 1,000 new and engaged followers in just 30 days!

Yes… it’s totally possible.

Check out the results that @moms_stash achieved *just* by watching this free masterclass:

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