10 Tips for Photographers on Instagram

Instagram is one of the best social networks for photographers because it’s visual and you’ve already got the skill and knowhow to take wonderful photos. If you want to use it to promote your photography business – regardless of which niche you serve – follow these 10 tips.

1. Use a real camera.

You’ll be able to get better quality images this way, and then you can edit them according to your preference and needs, then save that version for upload to Instagram. Business profiles can add new
photos from a computer or mobile phone.

2. Experiment with various editing techniques.

Try different editing techniques with your original photo to see what you like best. You can even post multiple versions of the photo and ask your audience to tell you which one they like best so you know what to use again in the future.

In addition to experimenting with your editing techniques, you can use a variety of different Instagram filters to change the appearance of your photo.

3. Share a story with each of the photos.

Tell your followers something about each one of the photos. Describe the shoot and what led you to take the photos. Share details of the venue, the couple/family in the photo, etc. Use hashtags where appropriate – more on that later.

4. Don’t treat Instagram as your portfolio.

It’s not where you should post all your photos – you should use it as a platform to drive traffic back to your website. Instead, use it to show your latest work or as a daily journal. You can add it quickly to your Instagram while you work on uploading the entire project to your portfolio.

Use it to post images you wouldn’t normally put in your portfolio, such as a single photo, rather than a series of work. Use Instagram as business card, and give people your Instagram handle if you ever find yourself out and about without cards, or without cards while you wait on another round to be delivered.

5. Use hashtags strategically.

Whatever you do, avoid hashtag mistakes, such as using banned hashtags or using ones that aren’t relevant to your brand or niche. Depending on what kind of photos you take, there are specific hashtags you should consider using to help people find your work.

For instance, wedding photographers can use: #weddingphotography #weddingphotographer #weddingphoto #weddingday #weddingmoments #weddingceremony #weddingstyle #weddingfashion #bridalfashion #weddinginspirations #weddingdetails #weddingideas #weddinginspo #weddingrings
#weddingblog #weddingblogger #weddingplanning #loveauthentic #junebugweddings

#destinationweddingphotographer (if of course, you shoot destination weddings!) #bridalphotographer
#couplesphotography #engagementphotos #engagmentphotography #engagementsession #bridebook

Landscape shots can use: #landscapephotography #landscapelover #landscape_captures #landscapes #landscape_photography #pixel_ig #landscape_hunter #landscape_lovers #landscapecaptures
#landscapestyles_gf #landscape_specialist #landscapeporn #getlost #landscapephotomag #ig_landscape #trapping_tones #ig_masterpiece #ig_podium #splendid_earth #gramslayers #agameoftones #optoutside #discoverearth #exploretheglobe #nakedplanet #places_wow #earthfocus #ourplanetdaily #earthofficial #natgeo #nationalgeographic #awesome_earthpix

Portraits can use: #portraits #portrait #portraits_ig #pixel_ig #portraiture #expofilm3k #portrait_perfection
#portraitstyles_gf #snowisblack #portraits_universe #featurepalette #bleachmyfilm #portraitmood #featurepalette #rsa_portraits #makeportraits #profile_vision #top_portraits #life_portraits #postthepeople #quietthechaos #2instagood #way2ill #justgoshoot #artofvisuals #l0tsabraids #ftwotw #igPodium_portraits #ftmedd

There are even hashtags specifically for black and white photos and general photography, too. No matter what you’re photographing, there are hashtags you can use to target the right kind of followers – all just a quick search away.

6. Show behind the scenes.

Beyond showing your killer photos – give your followers a glimpse into the life of a photographer. Have someone take photos of you while you’re working on a shoot, so you can show people what goes into planning the photos you take.

Share screenshots of your editing process, that you can use as sneak peeks before uploading a full project to your portfolio. Encourage people to visit your portfolio to see the rest of the shoot.

7. Test your post timing.

Posting content at various times of day will affect how your audience sees and responds to it. You want to post your content at a time when most of your audience is online to engage with it so the Instagram algorithm picks it up as popular.

This way it will have a better shot at landing on the explore tab where you can get a bunch of new followers. Once you know the time that works best for your audience, schedule all future posts around that time.

8. Engage with your followers.

Take the time to respond to their comments when they say something on one of your photos. Check out some your followers profiles and like their photos and leave comments.

When they see you as an active participant in the community, they will be more likely to continue engaging with you, and even recommend your account to their friends and followers.

9. Follow the KISS Principle.

KISS stands for “Keep it simple, sweetie.” That’s exactly what you want to do with Instagram. Don’t post long descriptions on all your images because people won’t read them. Use Instagram automation to help foster account growth while you’re working on your photoshoots.

It’ll help you get more followers, while also give you a way to schedule your posts so you can keep content fresh even when you’re so busy with shoots and editing photos you come home and collapse into bed.

10. Don’t forget to have fun.

Instagram is a social network, so you should be social with it. Have fun with your followers and the shots you post. If it’s all work and no play, you likely won’t see the return on investment you’re hoping for.

Treat Instagram as a community where you can meet new friends and promote your work. You’ll get real feedback that you can use to make yourself a better photographer, and you may even find that you land
a few new gigs, too.

5 Instagram Tactics So Effective They Have Literally Been Blocked

Instagram is usually the first social media platform marketers and businesses will run to as it is a perfectly viable platform to promote a business from. Due to its unique selling point of being image focused, smart teams will approach it carefully and with that angle in mind. Detailed in this article are 5 tactics you can optimize and craft successful marketing campaigns on Instagram.

SocialCaptain Instagram Bot

Instagram may not inspire the same awe from marketers that Facebook and Twitter does, but its still the most powerful platform for businesses and you should take advantage of it. You may want to consider it yourself if your company can present itself well visually, as Instagram holds sway with over 1 billion+ users around the world. If you do decide to leap into its waters, you’ll need to approach it carefully and deliberately. Here are 5 Instagram tactics so effective, you can use to grow your account on Instagram (before they are banned):

1. Leverage Cross Promotion

The best way to start marketing and growing your Instagram presence is to leverage your existing social media accounts. When you launch your Instagram account, share that fact with your followers and invite them to follow you there. You’ll likely get a good starting number of followers, as people following you on other platforms have already proven themselves interested in knowing what you have to say. This initial boost will not only lend your account credibility and legitimacy, it’ll also give you some critical early reach in the form of additional shares and interactions.

2. Interact Consistently Your Followers

Nothing gets people coming back for more like interactions. Do not underestimate the value and power of a quick reply. This makes people feel heard and welcome, which makes your page more appealing to visit. Even a “thank you” to a positive message can help. You can automate the whole process and save hundreds of hours by using an Instagram bot such as SocialCaptain.

In addition to that, you can create posts that directly encourage action from your audience. Asking them to tag friends who would enjoy your post, for example, puts you in front of people who would’ve not otherwise found your account. As an added bonus, its rarely intrusive and thus won’t put off viewers who are tired of advertisements or marketing campaigns.

3. Play with Hashtags 

Hashtags were originally designed to allow people to more easily find topics of discussion that they were interested in, but it has grown beyond those boundaries and transformed into a powerful marketing tool. Creating an intentionally interactive hashtag can net you a lot of responses and reach.

With one billion active users, Instagram is the place for savvy marketers to build their brand, according to a Statista report. If your company isn’t actively connecting with potential customers on Instagram, there is a good chance you might be losing out on opportunities to your savvier competitors. Instagram has become a must-use social media marketing tool, rather than a should-use outreach resource.

4. The Power of Comments on Instagram

If you are not engaging with your audience on Instagram, your ROI will be reduced and your audience growth rate will slowly decline. Instagram comments should be conversational and helpful, not promoting your brand and a hard-sell way. Focus on having a conversation on Instagram with your audience and you will soon discover how powerful the platform is for building relationships with your target audience. There’s also the smarter option of using SocialCaptain to automate your activity while you focus on other parts of your campaign. 

5. Focus on your Instagram Bio Link

While an Instagram bio link to your website is an excellent first step, developing a click-through strategy for Instagram is crucial. Instagram has specific rules about where you can add clickable links on their platform. We also highly advise our clients to add URLs to their Instagram Stories to optimize the account’s click-through rate and ultimately generate more inbound traffic. 

Conclusion

So how do you make the most of your visual marketing time on Instagram? How do you ensure your company’s time is well spent and offers maximum ROI (return on investment) for your growth marketing efforts? You can start by following the tips above and we highly recommend you check out these 4 hidden Instagram tricks to take your strategy to the next level. Integrate those strategies into your business’ Instagram marketing strategy and you can significantly increase your social media marketing return on investment. 

Top 5 Tips for Instagram Automation Growth

It is well known that when it comes to Instagram marketing strategies, automation is by far one of the best options to grow an audience organically. This is what makes Instagram such a powerful marketing tool when used properly. Here are 5 tips to maximize your growth when using automation.

Choose photos wisely.

Use photos that reflect your product, service or business This means limiting your posts to photos of products, promos, sales and discount info, BTS posts, or shout-outs to loyal or celebrity customers. Be creative with what and how you post, but keep it all things business. If you are an avid IG user, it is best to keep a separate personal account where you can make unrelated posts.

Use the right Instagram automation platform.

Needless to say that choosing the right Instagram automation platform is what will ultimately set you up for success when it comes to follower growth. That’s the reason why we’ve developed SocialCaptain into the smartest automation solution on the market. You can start your free 3-day trial and start getting followers from day 1!

Post on a schedule.

Regular activity on your feed is the secret to having a loyal following as you are building your brand. People easily lose interest with inactivity. Avoid having a stale gallery by updating your feed once or twice every week.

Engage, engage, engage

Make sure you have time to engage with likes and comments on your posts. Follow and like back, and reply to comments. It is also helpful to structure each post to encourage engagement. For example, ask questions, take a poll, or ask your audience to share similar experiences These can help you generate activity for every post you put out there. 

Keep it light and breezy.

Posts should be positive images put your product in the best light. Photos that are positive and light tend to get more likes and followers and are essential for creating a gallery that offers a positive, light and breezy influence.

Make hashtags your friend.

The one thing to remember with hashtags is that they must be relevant. Think of what people would type if they were looking for your photo, or what comes to mind when one is looking at the photo. Add these tags to brand or product-specific hashtags to make it easier for people to find your account. A great tip would be to include the hashtag in the description itself to increase visibility. We recommend using a tool like Keyhole to identify hashtags within your target audience.

Instagram is a useful and incredibly effective tool for any business. Whether you are a creative with your own small business or a local mom-and-pop enterprise looking to update your marketing with a new and modern twist, Instagram can be that vehicle. Take full advantage over this medium starting with the tips above.

I Analyzed 250 Instagram Accounts — Here’s What I Found

400 million people use Instagram Stories every day.

Let that sink in.

The entire population of the United States (plus some) is logging into the ‘gram and tapping on Stories from their friends, celebrities AND businesses.

It’s a golden opportunity to attract your ideal customer and start making sales.

And it won’t cost you a cent.

(Unlike on Facebook, where your reach is limited to the size of your pockets. Yeah, Instagram is the real MVP.)

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Instagram Stories is one of the best ways to grow your account, engage your followers and boost your business’s bottom line.

But before you can start making it rain with dolla’ dolla’ bills, you need a solid Instagram Stories strategy.

Not sure where to start? The answer lies in your analytics.

I know numbers aren’t the most exciting part of Instagram, but reviewing your efforts will pay off.

By carving out time each week to drill down into your performance, you’ll have a clear idea of what’s working and what has to go.

Here’s everything you need to know about Instagram Stories analytics so you can craft a winning strategy.

Where to Find Your Instagram Stories Analytics

If you want to tap into the power of Instagram Stories analytics, you’ll need to switch to a business account.

I know there are a lot of rumors out there that doing so will hurt your reach, but there is no actual proof that this happens.

And Instagram confirmed that there is zero impact on biz accounts.

If you’re still concerned, here are two questions to ask yourself:

  1. Would you rather suffer a slight drop in engagement (worst case scenario) and in return, receive juicy details on your audience that can skyrocket your growth and sales?
  2. Or would you prefer to keep using guesswork when it comes to understanding what your followers really want?

Once you’ve made the switch, you’ll be able to find your Instagram Stories analytics in two places.

1. THE INSIGHTS BUTTON

Go to your profile page and tap on the Insights button at the top right corner. Tap on the Content tab, and you’ll see data for your Instagram Stories from the past 14 days and data on your regular Instagram posts from the last year.

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2. INSIDE YOUR STORIES

If you want a more in-depth look at what makes your audience tick, open up a story before it vanishes and swipe up for its insights. It’s here where you’ll find the Instagram Stories analytics that will help shape your strategy.

Pro tip: Did you miss checking out your Story’s insights before it vanished? No worries!

Tap on the Archive button (located in the upper-left corner of your profile page) and view all your saved Stories.

Swipe up on any one of your saved Stories to see its data.

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What Do Your Instagram Stories Analytics Mean?

Have you ever opened up your Google Analytics account for your website and felt completely overwhelmed by the amount of information available?

Luckily, Instagram isn’t as complicated, but that doesn’t mean their analytics lack a punch.

Here’s a quick rundown on what the metrics mean and how you can use them to your advantage.

IMPRESSIONS

Impressions are the total number of views for that particular story.

Had great impressions on my Stories while I was in L.A… perhaps it’s time to consider a move? (Y’know – for the sake of my Instagram Stories and business, of course.)

This metric will tell you if someone has watched your Instagram Story multiple times.

It’s a good indicator to see if your audience is finding your content valuable and engaging.

REACH

Reach is the number of unique accounts that have viewed each story. This data tells you how many individuals are watching each piece of content you upload.

If your reach is declining, it’s a sign that you need to rethink your content strategy.

Take a look at what you enjoy watching on Stories, do some competitor research and try new things to keep your audience engaged.

Here are some engaging story ideas that you can try:

  1. Experiment. Play around with different apps that ~beautify~ your Instagram Stories. (My faves: Canva and Unfold!)
  2. Use the features available at your fingertips. Luckily for you, I’ve written a guide on the best Instagram Stories features that can drive traffic and increase your sales!
  3. Create high-quality video content. Instead of just uploading footage from the app or your phone, invest time into shooting and editing your videos. You might find that your audience prefers more cinematic content, and it could give you a competitive edge.

TAPS FORWARD

Taps forward are the number of times someone has tapped right to view your next story.

This metric can mean that users skipped to the next piece of media or finished reading/watching the story before the time was up (typically 15 seconds).

TAPS BACKWARD

Taps backward are the number of times someone has tapped left to rewatch your previous story.

This metric gives you an excellent idea of what content your audience finds useful.

If you notice a post has a lot of taps back, this is a great sign to keep this type of content in the mix.

NEXT STORY & EXITS

Next Story is the number of times users tapped to view the next account’s story.

Exits, on the other hand, are the number of times someone swiped out of your story.

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If a viewer is speed-tapping through your content, and hopping to the next account in their queue, it means they are not that engaged with your content.

It can indicate that you might need to reassess what you post or how long your Stories should be to capture a user’s attention.

Similarly, exits can mean your audience is bored with your content.

But it can also be that users may have run out of time to watch all of your Stories, or they have swiped up on a clickable link (yay!).

Use these two metrics to fine-tune your content strategy.

By keeping a close eye on your exits and next story taps, you can weed out your underperforming content, improve your engagement rate and turn casual tappers into paying customers.

How to Calculate Your Instagram Stories Engagement Rate

There are no likes, comments or saves on Instagram Story analytics.

But you can use interactions like swipe ups, replies, and sticker taps to calculate your engagement rate.

SWIPE UPS

“Swipe ups” are the reason everyone wants to hit 10K followers on Instagram.

Why?

Because it’s the only place other than your bio or in the description of an IGTV video where you can add a link.

But the “swipe up” feature is only available to Instagram business profiles who have hit that 10K follower milestone.

If you’re struggling to unlock the swipe up feature, I’ve written a foolproof guide to help your account grow to that coveted 10K followers. I go through my top Instagram strategies that have helped me and my InstaGrowth Boss students increase engagement, followers, and land paying clients (hello, sweet revenue).

Once you have the swipe up feature, your Instagram Stories analytics will track the number of times someone has swiped up on a story. This metric is a great way to see what content is the best for driving traffic to your website.

If you’re curious to see what everyone’s clicking over to, it was this blog post!

REPLIES

Instagram is all about creating a community.

If you want to build a successful one, you need to have conversations with your audience.

By posting Stories that encourage people to tap that reply button and send you a message, you’ll boost your overall engagement.

This Instagram Story featured me *totally casually* showing off my piano skills, and I ended up getting a few DMs from people who were surprised and loved the mini concert I put on. 🎹

Make sure you keep track of what kind of content encourages your audience to reach out to you.

It’s a powerful way to find out more about their problems, how your products or services can help them, and to form a community that appreciates how much you care.

STICKER TAPS

A sticker is a location tag, a hashtag or a tag mentioning another Instagram account.

In your Instagram Stories analytics, you will see the number of times users tapped on the stickers you used.

It’s a quick way to see how good you are at directing your audience to take action.

All these sticker taps actually led to @contentsupply booking in new clients! This ‘proof of return’ is perfect for anyone wanting to build up their IG cred as an influencer.

For example, if a brand pays you to mention them in an Insta Story, you can see how effective you are at driving traffic to their page. You can then use this data to show potential clients or brands the kind of results they can expect if they choose to work with you.

How to Boost Your Discoverability on Instagram Stories

Your Instagram Stories aren’t just for your current followers. When done right, you can use the feature to attract new people to your account.

The best way to boost your Story discoverability is to use the hashtag and location stickers.

Yes, these are very attractive screengrabs from my Stories, I know.

➡️ When you add a location to your Story or use a hashtag, other users will find it if they search for it.

➡️ When someone watches your Story from one of these sources, you’ll be able to see how many views you got in your analytics.

It’s an easy way to reach new users with your content and once you’ve got their attention, turn them into new followers.

Spend time on Instagram’s explore page and see which popular hashtags you can use in your Stories. Or simply add in your general location to your next Story (“Toronto, ON” location tag versus the exact cafe you’re working from at this moment).

It’s also a good idea to take advantage of any “timely” trends.

For example: if a huge football match is taking place and you can create relevant content around it, add the hashtag to your Instagram Story – and you’ll get a boost in traffic.

How to Fine-Tune Your Instagram Stories Strategy

Woohoo! You made it through Instagram Story Analytics 101!

Now that you have a better understanding of what all the metrics mean, you can start working on your strategy.

I want you to open up a blank spreadsheet and start tracking your data over the next week. Keep a lookout for any trends, experiment with different content, and assess your performance.

  • Did your reach go up?
  • How many people sent you a private DM message?
  • What type of content kept your audience most engaged?

Once you’ve analyzed your content, start tweaking it and set benchmarks for yourself.

As the weeks go on, your Instagram Stories strategy will grow, and you’ll have a better understanding of what makes your followers tap, swipe, and chat.


Let’s Increase Your Business Revenue Through Instagram

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When was the last time you earned money from uploading a picture to Instagram?

If the answer is never, I have three secret strategies that will help you find followers AND paying customers.

Sign up for my free Instagram masterclass, where I teach how to gain 1,000 new and engaged followers in just 30 days!

Yes… it’s totally possible.

Check out the results that @moms_stash achieved *just* by watching this free masterclass:

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