UPDATED: June 2020
There are a number of social media automation tools designed to save you time and effort with your social media marketing. A number of those tools are dedicated to Instagram specifically. Here is how you can grow your Instagram following by using automation.
1. Automate finding and following new accounts.
Though many Instagram automation bots vary in terms of the services they offer, all of them will offer the ability to automate finding and following new accounts. Generally speaking, all you have to do is tell the bot hashtags and accounts you want to follow.
Then, using that information, it will automatically start following those accounts and pick random ones from within the hashtags to begin following. It will gradually follow a certain number of new accounts every day so that your account activity looks as natural as possible.
2. Automate your posting schedule.
Some Instagram bots will allow you to automate posting to the social network. If you use a bought that does not allow for scheduling posts, many other social media management platforms allow you to schedule posts for Instagram alongside the posts for other popular networks such as Facebook and Twitter.
This makes it easy for you to batch your content creation process so you can focus a certain amount of time every week on creating the posts you plan to share with your audience. This also allows you to keep a consistent posting schedule, posting at times when you know your audience is most likely to be active to engage on the post.
This way, you do not have to manually post content to your account every day and you can focus on other tasks to promote your business that cannot be automated.
3. Automate commenting.
There are some people out there who will advise against automating comments because it can come across as spammy. However, when done correctly using neutral yet positive comments and including a variety of options for the bot to rotate through, you can still leave relevant comments on photos without coming across as fake.
To make sure you’re not completely wasting time, it’s best to only automate commenting for a few photos every day. Because the best Instagram bots will interact with hundreds of photos every day, it’s impossible to program it in a way that will create context relevant comments for all of the photos it comes across, So that’s why you should set aside some time to craft genuine comments manually every day.
4. Automate likes.
Automating likes is safe to do with an Instagram bot. It won’t come across as spam or get flagged by Instagram. Likes are a non-intrusive way to make people happy increase your odds of engagement. Likes or a subtle nudge that will only show up on a person’s activity feed. Many people don’t have issues with getting likes from people we don’t know and everyone benefits when their content gets a like because Instagram’s algorithm picks up on it as a signal of it being popular.
Unless you are someone who has thousands of followers, chances are you’re checking your activity feed to see who liked your post and discover new Instagram accounts this way. Automating liking banks on the fact that you’re liking posts from people who will discover that you liked their post and will turn around and follow you.
Automating likes through a bot is similar to paying Instagram to have your account shown on people’s home feeds through ads.The activity creates weren’t even aware of the fact that you existed. And,because it’s not a formal add that you are running through the Instagram platform, it’s free.
5. Automate direct messaging.
Like with comment automation, you can also automate direct messaging to Instagram accounts. However, because it is also difficult to make contextually relevant to every single follower the bot will encounter, you want to keep it limited to a small number of accounts every day.
You will, of course, have to use generic phrasing, so keep a variety of positive, neutral statements such as, “Thanks for the follow!” in the repository for the bot to work with.
6. Automate unfollowing some accounts.
With this strategy and Instagram automation, you follow users who may be interested in your account using automation tools. then, you wait a few days to see if they follow you back, and if they do not, you use the same automation tool to unfollow them. most of the time you’ll find that 20 to 35% of the people will follow you back.
The actual percentage will vary significantly depending on how effective your strategy is for the people you start to follow. The idea is you want to use filters to make sure you were engaging with users that are most likely to engage back with you.
Using the follow/unfollow method without automation is unlikely to help you achieve those results. Manually following 1,000 users in the span of a week in an active niche compared to automation you may find the manual method only achieves at 10% follow back rate which is significantly lower. When you consider the increased time you spend with the manual method, you have a diminished return on investment and no real reason not to use automation.
Taking the time to unfollow users who don’t follow you back keeps you with a good follower ratio and ensures you’re not wasting time and effort on people who are not going to engage with you keeping your engagement rates high and making your account look more appealing to the Instagram algorithm for better chances of viral posts and increased follower growth through viral activity.
7. Focus your efforts on quality content creation.
Use the time you save with automation to make sure the content you’re creating to post on Instagram is of the highest quality and is targeted to your audience. If you’re posting for quality content, it doesn’t matter what kind of automation results you’re getting because you won’t be able to keep your followers happy.
8. Check on your automation efforts regularly.
From time to time, you want to check and see how your automation efforts are going. If you find that you are not getting a lot of engagement, you may want to adjust your automation to target different hashtags.
9. Take time to answer all comments.
To boost your engagement and to show your audience you care, take time to reply to any and all comments on your posts. Even if you notice generic ones that you believe were automated, taking the time to respond to them shows the rest of your audience that you were paying attention and you appreciate the time they took to comment.
10. Automate to save time – not to completely avoid work.
If you set up an automation bot one time, walk away and never look at the bot or your Instagram account again, you’re doing it wrong. Not only are you doing it wrong, but you’re obviously doing it for the wrong reasons. Chances are, you’re looking for a quick and easy way to monetize your Instagram following and a while this is a respectable desire, it won’t get you very far.
You will still need to spend a certain amount of time engaging on Instagram and creating content for your followers manually. Nothing on the internet that is of the good quality you need to develop stable customer relationships is done with 100% automation.
Yes, there’s plenty of stuff out there that is completely automated, but it’s not the kind of stuff your audience will enjoy or respond to the way you hope.
11. Don’t push your automation tool to the max.
Unless you use an automation tool from the very beginning of your Instagram account, chances are you were only able to like and follow a certain number of users every day.
You want to avoid maxing the automation tool out because Instagram will notice if you go from following 50 users a day to 1,000 users a day. The key is to make the activity look as natural as possible which often means using the automation tool much less than what it is capable of actually doing.
12. Do not use more than one Instagram automation bot.
It may be tempting to double down on your efforts by using more than one automation bots. However, is best if you only use one at a time. You can use one for a certain amount of time before testing on another one to see which one you like better, but using more than one at the same time creates unnatural activity and could possibly cross some wires and create potential flags on your Instagram account.
Everything you do on Instagram from content creation to following accounts and engaging with them should be done with your followers in mind. Without a dedicated group of loyal followers, you won’t be able to reap sales benefits from your social media presence.