5 Instagram Tactics So Effective They Have Literally Been Blocked

Instagram is usually the first social media platform marketers and businesses will run to as it is a perfectly viable platform to promote a business from. Due to its unique selling point of being image focused, smart teams will approach it carefully and with that angle in mind. Detailed in this article are 5 tactics you can optimize and craft successful marketing campaigns on Instagram.

SocialCaptain Instagram Bot

Instagram may not inspire the same awe from marketers that Facebook and Twitter does, but its still the most powerful platform for businesses and you should take advantage of it. You may want to consider it yourself if your company can present itself well visually, as Instagram holds sway with over 1 billion+ users around the world. If you do decide to leap into its waters, you’ll need to approach it carefully and deliberately. Here are 5 Instagram tactics so effective, you can use to grow your account on Instagram (before they are banned):

1. Leverage Cross Promotion

The best way to start marketing and growing your Instagram presence is to leverage your existing social media accounts. When you launch your Instagram account, share that fact with your followers and invite them to follow you there. You’ll likely get a good starting number of followers, as people following you on other platforms have already proven themselves interested in knowing what you have to say. This initial boost will not only lend your account credibility and legitimacy, it’ll also give you some critical early reach in the form of additional shares and interactions.

2. Interact Consistently Your Followers

Nothing gets people coming back for more like interactions. Do not underestimate the value and power of a quick reply. This makes people feel heard and welcome, which makes your page more appealing to visit. Even a “thank you” to a positive message can help. You can automate the whole process and save hundreds of hours by using an Instagram bot such as SocialCaptain.

In addition to that, you can create posts that directly encourage action from your audience. Asking them to tag friends who would enjoy your post, for example, puts you in front of people who would’ve not otherwise found your account. As an added bonus, its rarely intrusive and thus won’t put off viewers who are tired of advertisements or marketing campaigns.

3. Play with Hashtags 

Hashtags were originally designed to allow people to more easily find topics of discussion that they were interested in, but it has grown beyond those boundaries and transformed into a powerful marketing tool. Creating an intentionally interactive hashtag can net you a lot of responses and reach.

With one billion active users, Instagram is the place for savvy marketers to build their brand, according to a Statista report. If your company isn’t actively connecting with potential customers on Instagram, there is a good chance you might be losing out on opportunities to your savvier competitors. Instagram has become a must-use social media marketing tool, rather than a should-use outreach resource.

4. The Power of Comments on Instagram

If you are not engaging with your audience on Instagram, your ROI will be reduced and your audience growth rate will slowly decline. Instagram comments should be conversational and helpful, not promoting your brand and a hard-sell way. Focus on having a conversation on Instagram with your audience and you will soon discover how powerful the platform is for building relationships with your target audience. There’s also the smarter option of using SocialCaptain to automate your activity while you focus on other parts of your campaign. 

5. Focus on your Instagram Bio Link

While an Instagram bio link to your website is an excellent first step, developing a click-through strategy for Instagram is crucial. Instagram has specific rules about where you can add clickable links on their platform. We also highly advise our clients to add URLs to their Instagram Stories to optimize the account’s click-through rate and ultimately generate more inbound traffic. 

Conclusion

So how do you make the most of your visual marketing time on Instagram? How do you ensure your company’s time is well spent and offers maximum ROI (return on investment) for your growth marketing efforts? You can start by following the tips above and we highly recommend you check out these 4 hidden Instagram tricks to take your strategy to the next level. Integrate those strategies into your business’ Instagram marketing strategy and you can significantly increase your social media marketing return on investment. 

Top 5 Tips for Instagram Automation Growth

It is well known that when it comes to Instagram marketing strategies, automation is by far one of the best options to grow an audience organically. This is what makes Instagram such a powerful marketing tool when used properly. Here are 5 tips to maximize your growth when using automation.

Choose photos wisely.

Use photos that reflect your product, service or business This means limiting your posts to photos of products, promos, sales and discount info, BTS posts, or shout-outs to loyal or celebrity customers. Be creative with what and how you post, but keep it all things business. If you are an avid IG user, it is best to keep a separate personal account where you can make unrelated posts.

Use the right Instagram automation platform.

Needless to say that choosing the right Instagram automation platform is what will ultimately set you up for success when it comes to follower growth. That’s the reason why we’ve developed SocialCaptain into the smartest automation solution on the market. You can start your free 3-day trial and start getting followers from day 1!

Post on a schedule.

Regular activity on your feed is the secret to having a loyal following as you are building your brand. People easily lose interest with inactivity. Avoid having a stale gallery by updating your feed once or twice every week.

Engage, engage, engage

Make sure you have time to engage with likes and comments on your posts. Follow and like back, and reply to comments. It is also helpful to structure each post to encourage engagement. For example, ask questions, take a poll, or ask your audience to share similar experiences These can help you generate activity for every post you put out there. 

Keep it light and breezy.

Posts should be positive images put your product in the best light. Photos that are positive and light tend to get more likes and followers and are essential for creating a gallery that offers a positive, light and breezy influence.

Make hashtags your friend.

The one thing to remember with hashtags is that they must be relevant. Think of what people would type if they were looking for your photo, or what comes to mind when one is looking at the photo. Add these tags to brand or product-specific hashtags to make it easier for people to find your account. A great tip would be to include the hashtag in the description itself to increase visibility. We recommend using a tool like Keyhole to identify hashtags within your target audience.

Instagram is a useful and incredibly effective tool for any business. Whether you are a creative with your own small business or a local mom-and-pop enterprise looking to update your marketing with a new and modern twist, Instagram can be that vehicle. Take full advantage over this medium starting with the tips above.