Instagram is usually the first social media platform marketers and businesses will run to as it is a perfectly viable platform to promote a business from. Due to its unique selling point of being image focused, smart teams will approach it carefully and with that angle in mind. Detailed in this article are 5 tactics you can optimize and craft successful marketing campaigns on Instagram.
Instagram may not inspire the same awe from marketers that Facebook and Twitter does, but its still the most powerful platform for businesses and you should take advantage of it. You may want to consider it yourself if your company can present itself well visually, as Instagram holds sway with over 1 billion+ users around the world. If you do decide to leap into its waters, you’ll need to approach it carefully and deliberately. Here are 5 Instagram tactics so effective, you can use to grow your account on Instagram (before they are banned):
1. Leverage Cross Promotion
The best way to start marketing and growing your Instagram presence is to leverage your existing social media accounts. When you launch your Instagram account, share that fact with your followers and invite them to follow you there. You’ll likely get a good starting number of followers, as people following you on other platforms have already proven themselves interested in knowing what you have to say. This initial boost will not only lend your account credibility and legitimacy, it’ll also give you some critical early reach in the form of additional shares and interactions.
2. Interact Consistently Your Followers
Nothing gets people coming back for more like interactions. Do not underestimate the value and power of a quick reply. This makes people feel heard and welcome, which makes your page more appealing to visit. Even a “thank you” to a positive message can help. You can automate the whole process and save hundreds of hours by using an Instagram bot such as SocialCaptain.
In addition to that, you can create posts that directly encourage action from your audience. Asking them to tag friends who would enjoy your post, for example, puts you in front of people who would’ve not otherwise found your account. As an added bonus, its rarely intrusive and thus won’t put off viewers who are tired of advertisements or marketing campaigns.
3. Play with Hashtags
Hashtags were originally designed to allow people to more easily find topics of discussion that they were interested in, but it has grown beyond those boundaries and transformed into a powerful marketing tool. Creating an intentionally interactive hashtag can net you a lot of responses and reach.
With one billion active users, Instagram is the place for savvy marketers to build their brand, according to a Statista report. If your company isn’t actively connecting with potential customers on Instagram, there is a good chance you might be losing out on opportunities to your savvier competitors. Instagram has become a must-use social media marketing tool, rather than a should-use outreach resource.
4. The Power of Comments on Instagram
If you are not engaging with your audience on Instagram, your ROI will be reduced and your audience growth rate will slowly decline. Instagram comments should be conversational and helpful, not promoting your brand and a hard-sell way. Focus on having a conversation on Instagram with your audience and you will soon discover how powerful the platform is for building relationships with your target audience. There’s also the smarter option of using SocialCaptain to automate your activity while you focus on other parts of your campaign.
5. Focus on your Instagram Bio Link
While an Instagram bio link to your website is an excellent first step, developing a click-through strategy for Instagram is crucial. Instagram has specific rules about where you can add clickable links on their platform. We also highly advise our clients to add URLs to their Instagram Stories to optimize the account’s click-through rate and ultimately generate more inbound traffic.
So how do you make the most of your visual marketing time on Instagram? How do you ensure your company’s time is well spent and offers maximum ROI (return on investment) for your growth marketing efforts? You can start by following the tips above and we highly recommend you check out these 4 hidden Instagram tricks to take your strategy to the next level. Integrate those strategies into your business’ Instagram marketing strategy and you can significantly increase your social media marketing return on investment.