Videos can be used in so many ways on Instagram, and people love them. Add them to your timeline, stick a clip in Instagram Stories or even produce a video ad.

There are tons of possibilities. It’s smart to use them to engage your followers. However, it’s crucial you use them in strategic ways if you want your videos to be seen and shared. Check out these seven tips for creating amazing Instagram videos.

1. Tell a story.

Instagram has become a platform where people expect to learn about the profiles they follow. Sure, it’s used by brands both big and small, but Instagram isn’t all about selling. If you want to truly connect with your followers, it’s imperative that you share stories with them.

You can do this in lots of creative ways. Shoot a video telling about your origins, feature your staff or present a short bio of a relevant figure within your niche. Creating a narrative is a great way to create a feeling of personal interest.

2. Know your objective.

Stories are definitely a fantastic way to connect with an audience, but don’t forget your purpose. This is digital marketing, after all. You’re using Instagram for a reason. That may be to promote your brand, make more sales, present yourself as an expert or gain social capital.

It can even be a combination of such motivations. Know your objective before creating a video so that you can incorporate content that meets your marketing purpose in a way that makes sense.

3. Use subtitles.

A trick to creating amazing Instagram videos is to ensure that they can be viewed and understood without sound. People tend to scroll social media while in public places or at work.

They probably have their device on silent. You want them to be able to watch your video and understand it even without sound. Subtitles are the easiest and most efficient way to do this. However, feel free to get creative and create videos that achieve this goal in other ways.

4. Create how-to videos.

Video is the perfect medium for showing how to do something. You should definitely take advantage of this and capitalize on the medium. If you sell a product, create videos that show how to use your best-selling items or to showcase some of the most relevant features a product offers.

If you’re an influencer or want to promote your personal brand, giving demonstration videos in your niche is a great way to establish your expertise, along with showing off your unique personality.

You can expand on the how-to concept in lots of ways that can hold viewers’ attention and that align with your purpose. Always remember that one of your goals is to meet your marketing objectives in ways that resonate with your audience.

5. Inspire emotion.

The videos that are most often shared by users are the ones that inspire emotion and make them feel something. People want to be moved. They want to laugh.

As social creatures, it makes sense that emotional videos are the ones that people will most connect and identify with. Keep this is mind when creating your story. You’ll also want to think of your brand image when deciding which emotion to elicit and how to go about it.

Be sure your content is in line with your branding. You can do this in a number of ways. Use bold colors, fun topics and modern music to convey a current, hip vibe. Include serene music, stark images and sharp angles to tell a serious story of perseverance and inspiration. Just be consistent in your tone and presence in ways that are reminiscent of your brand messaging.

6. Keep it short.

You don’t have much choice but to keep your videos short because Instagram only allows videos between 15 and 60 seconds long, depending upon placement.

This short time constraint is actually a good thing for social media and this particular platform. People are busy scrolling to see everything their Instagram feed has to offer, so they’ll appreciate short snippets of information they can process quickly.

An added bonus to short video clips is that they help you to stay on message. Stick with one specific topic of focus so as not to confuse viewers. It’s tempting to try to share everything all in one video, but this only muddles your message. Find your focus and be true to it. You can always expand upon the concept in your next video once you see how well this one is received.

7. Stay current.

Creating timely videos related to current affairs or upcoming days of interest are a tried and true way of capturing viewer interest. It’s good practice to stay on top of the calendar to see what holidays or quirky days of recognition might be approaching.

Find a way to make the occasion relevant to your brand and run with it. Clever and creative videos are likely to be shared.

Current events inspire sharing, as well. Making a video that is related to what’s going on in the world shows you’re connected with the bigger picture. Use trending hashtags to help your content stand out. Don’t be afraid to take a stand on issues that are important to you. There will always be those who disagree, but it’s likely they’re not your target audience, anyway.

These tips should get you started out on the right foot when it comes to creating amazing Instagram videos. Don’t be afraid to use trial and error to discover just what goes over with your audience and what might not. Practice makes perfect.

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