It is well known that when it comes to Instagram marketing strategies, automation is by far one of the best options to grow an audience organically. This is what makes Instagram such a powerful marketing tool when used properly. Here are 5 tips to maximize your growth when using automation.

Choose photos wisely.

Use photos that reflect your product, service or business This means limiting your posts to photos of products, promos, sales and discount info, BTS posts, or shout-outs to loyal or celebrity customers. Be creative with what and how you post, but keep it all things business. If you are an avid IG user, it is best to keep a separate personal account where you can make unrelated posts.

Use the right Instagram automation platform.

Needless to say that choosing the right Instagram automation platform is what will ultimately set you up for success when it comes to follower growth. That’s the reason why we’ve developed SocialCaptain into the smartest automation solution on the market. You can start your free 3-day trial and start getting followers from day 1!

Post on a schedule.

Regular activity on your feed is the secret to having a loyal following as you are building your brand. People easily lose interest with inactivity. Avoid having a stale gallery by updating your feed once or twice every week.

Engage, engage, engage

Make sure you have time to engage with likes and comments on your posts. Follow and like back, and reply to comments. It is also helpful to structure each post to encourage engagement. For example, ask questions, take a poll, or ask your audience to share similar experiences These can help you generate activity for every post you put out there. 

Keep it light and breezy.

Posts should be positive images put your product in the best light. Photos that are positive and light tend to get more likes and followers and are essential for creating a gallery that offers a positive, light and breezy influence.

Make hashtags your friend.

The one thing to remember with hashtags is that they must be relevant. Think of what people would type if they were looking for your photo, or what comes to mind when one is looking at the photo. Add these tags to brand or product-specific hashtags to make it easier for people to find your account. A great tip would be to include the hashtag in the description itself to increase visibility. We recommend using a tool like Keyhole to identify hashtags within your target audience.

Instagram is a useful and incredibly effective tool for any business. Whether you are a creative with your own small business or a local mom-and-pop enterprise looking to update your marketing with a new and modern twist, Instagram can be that vehicle. Take full advantage over this medium starting with the tips above.

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