Instagram Stories came about as a way to compete with Snapchat. It’s a fun feature you can use to string together image and video content to share with your followers. Your Stories will show up for only 24 hours, so folks will be encouraged to check back with you regularly.
Companies and influencers of various levels use this tool to engage their followers and to keep them interested. Using it can have a bit of a learning curve, though. Give these six essential tips for making mind-blowing Instagram Stories a try and see what a difference it makes.
1. Employ editing software to keep your videos short.
Video is a great addition to your Stories. It can be a fun way to shake things up and add real personality. People generally love them. However, Instagram only allows you to insert 15-second videos into your Instagram Stories. To get the most professional and efficient results, you’ll need to use editing software.
By editing your videos in advance, you’ll make sure things come together in a way that’s pleasing to viewers. Editing software lets you crop and splice segments of video together, adding music and transitions to improve the flow.
You can also adjust lighting, change speed and add filters to your videos. Try shooting in portrait mode since most people browse Instagram on their phones. There are a number of software possibilities to consider. Each has their own benefits, based on your skill level and equipment.
2. Use geotags and hashtags strategically.
If you want to gain followers quickly, you’ll want to use geotags and hashtags in your posts. You can do this in your general feed and in Instagram Stories.
Geotags allow you to add a location tag to your post, which can be as specific as a particular building or as broad as the city you’re in. Hashtags can be customized to reflect your specific niche. Both of these are like maps that lead your users to content that interests them.
You have to be careful to use tags strategically, though. There are lots of hashtags mistakes people make when just starting out. Do an Instagram search for relevant keywords in order to start your hashtag research. You can also check out what similar accounts are using to get ideas. Try not to be too vague or broad. The more specific, the better. Don’t forget to geotag your Stories with a location.
3. Take advantage of fun Instagram effects.
There are lots of native effects and features within Instagram that will let you enhance your Stories. You’ve probably seen others use some of them. Discovering which ones work with your content and appeal to your audience can take practice, but it’s well worth it as a way to up user engagement.
Play around with font options such as classic, neon, typewriter or modern. Try the boomerang effect to create fun video loops to add some unique personality and fun. Use text frames to break up the look of photos and highlight your text. Stickers are also a simple and fun way to add pizzazz to your images.
4. Trying going live.
Live video is becoming popular across social media platforms. This feature can be used in a lot of unique ways that really let you show off your personality or your products. Going live in Instagram Stories is a strategic way to engage with your followers in real time and share with them an interesting aspect of your brand.
Try featuring an expert within your niche for a Q&A. Live tours of company headquarters also tend to go over well as a way to give a behind-the scenes view to your audience. Introduce a new product line with a live stream or bring in a popular influencer to collaborate with your brand.
5. Boost engagement with polls and shoutouts.
If you want to gain followers and increase engagement, try creating polls and mentioning individual users with shoutouts. A poll allows you to ask questions about your brand or your industry and to gain feedback from your followers. People like to give their opinion, so why not ask them directly? This will also help you in creating future content that’s relevant to your audience.
You can mention users who are doing interesting things relevant to your brand or those who have interacted with you through hashtags and mentions. Just share that content in your Story and give those individuals a mention. They’ll appreciate it and will likely follow you back if they aren’t already.
6. Feature Story Highlights.
While Instagram Stories are fantastic for gaining followers and increasing engagement, they’re only around for 24 hours. However, you can pull parts of your Stories to be featured in Instagram Story Highlights that are permanently featured at the top of your profile. Another advantage to Highlights is that you can categorize them so that users can peruse which topics are of most interest to them.
You can switch up your Instagram Highlights as often as you wish to keep things fresh and share your latest content. It’s a great way to re-use your best Instagram Stories images and videos in a prominent way.
Keep these tips in mind to improve your Instagram Stories. You definitely want to be using this feature to engage your audience. Take time to find which aspects work best for you and have fun with it.