Social media can seem like an overcrowded jungle with people fighting just to be seen. It’s true that Instagram is one of the most-used platforms out there, so making sure you stand out from the crowd is important.
One of the ways to do that is to develop a consistent image among your followers. Businesses and influencers that wish to gain a loyal following need to develop recognition and a reputation among their audience in order to succeed.
Your brand voice is the tone, messaging and overall aesthetic you bring to everything you do. It should be the same across all medium so that your customers and followers know what to expect. Maintaining this level of consistency can be a challenge. Check out these six ways to develop your brand’s voice on Instagram for some pointers.
1. Set goals.
Modern social media users are savvy. Gone are the days when you could just post cute memes, inspirational quotes and some random photos, then expect to maintain a loyal following. Now the market is crowded, and people curate their feeds ruthlessly. They know what they want, and they expect high quality from the accounts they follow.
That’s why you need a plan, strategy and goals. Defining your purpose for having an Instagram presence should be your first priority. Then you can outline the actions you’ll take to make that happen. When your purpose is clear, you can then create a brand voice to support it.
2. Consider your message and aesthetic.
Once you have a plan, you can begin to sketch out how you want to portray your brand. Some consider this a theme or an aesthetic. It’s a culmination of all the things that go into creating the type of messaging you want your audience to receive.
So much goes into your brand voice. You’ll need to decide on the filters and colors you wish to use in your images, along with the types of content you plan to post. Those decisions are based on the kind of feelings you wish to invoke in your audience and what you wish them to take away from your feed.
The tone used in your captions and the ways in which you interact with followers is part of your overall voice, of course. Even the frequency of your posts and the ways in which you work to stand out from the competition matter.
3. Know your audience.
Having an understanding of your target demographic is crucial to creating a brand voice that will resonate with your followers. Sure, this is bound to change and evolve over time. However, creating an avatar, or ideal image, for the type of audience you wish to reach will help you develop a voice that attracts just such a crowd.
4. Find your niche.
There’s a place for nearly any interest on Instagram. With so many users, there’s bound to be a large group of people who are interested in what you have to offer. The trick is deciding what that is, exactly. Your niche is a subgroup of a particular category.
Perhaps you’re a fashion influencer. That’s great. Lots of folks have an interest in this subject matter. But you’ll have to be more specific if you really want to stand out on Instagram. What particular segment of the fashion world do you wish to cover? The answer to this question will inform you of your niche.
Do you wish to focus on high-end apparel? Perhaps plus size fashion is your area of expertise. A knowledge of designers will appeal to some folks. Perhaps an inside look at the garment industry and manufacturing process is what you have to offer.
See how specific your niche can be? Knowing your niche will inform your overall brand voice significantly.
5. Maintain your beliefs.
Do you have a mission or vision statement? What does your company stand for? How do you wish for your audience to perceive you?
What words would best describe how you see yourself? These are all things to consider when it comes to establishing a brand voice. The messages you send to your potential audience affects how they choose to interact with you going forward.
This messaging must resonate with individuals in order to reach them and to convince them to stick around for what you have to say or offer. It’s important that what you put out there on social media reflects your core beliefs and who you say you are.
Therefore, it’s absolutely crucial that you understand and establish those beliefs early on in order to live them and portray them to others.
6. Remain consistent.
If you want to establish a significant and loyal following, you absolutely must be consistent in your branding. Your look, tone, wording, messaging and overall vibe should be recognizable to your followers.
This helps them to feel connected to you. It can also lead to increased engagement and loyalty when people know what to expect from your brand.
Easy recognition makes it easier to spot you in an overcrowded space, also. Everything about you should be consistent over time.
This is comforting to an audience and instills confidence in who you are. A big part of this familiarity is also about when and how often you post. Keep your posts as consistent as your branding, and your followers will respond favorably.
These tips will help you to create and establish your brand voice. It truly cannot be overstated how important this aspect is to social media success. Implementing these practices will help you build a more active and loyal following.